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Revenue Management. Hard-Core Tactics For Profit-Making and Market Domination

Soft cover. Condición: Near Fine. 1st Trade Paperback. Trade Paperback. In the recent frenzy of cost-cutting and reengineering, many companies lost sight of the need for real growth, allowing revenue generation to stagnate or slide as managers sought desperately to reduce costs. In this eye-opening book, the author reminds us that cost-cutting is not enough, and shows how a poerful strategy - Revenue Management - can help any business dramatically improve its bottom line. Emphasizing the importance of building market share through micromarketing, Cross explains how to identify 'lost' revenue opportunities, use marketing intelligence to see the right product to the right consumer at the right time for the right price, and increase profits without increasing production or promotion expenses. It is a strategy that is poised to explode across all industries, and Robert Cross' book should be read by any manager who is aiming to achieve lasting growth and success in their chosen markets. 276 pp. (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions etc.). Nº de ref. del artículo: 076356

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