Study Text (2002): paper 9 (CIM Study Text S.: Diploma) - Tapa blanda

BPP

 
9780751741339: Study Text (2002): paper 9 (CIM Study Text S.: Diploma)

Sinopsis

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

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Reseña del editor

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.

"Sobre este título" puede pertenecer a otra edición de este libro.

Otras ediciones populares con el mismo título

9780751711103: CIM Diploma Paper 9 Integrated Marketing Communications: Study Text (CIM Study Text S.: Diploma)

Edición Destacada

ISBN 10:  0751711101 ISBN 13:  9780751711103
Editorial: BPP Professional Education, 2002
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