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Study Text (CIM Certificate (Stage 1) Paper 3 Customer Communications) - Tapa blanda

BPP

 
9780751712186: Study Text (CIM Certificate (Stage 1) Paper 3 Customer Communications)

Sinopsis

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. Increasing numbers of students are taking the continuous assessment route. This edition will be updated for this development with extra material focused on this means of assessment.

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Reseña del editor

BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples. Increasing numbers of students are taking the continuous assessment route. This edition will be updated for this development with extra material focused on this means of assessment.

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