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Sinopsis
BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.
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BPP liaise closely with the senior examiners to ensure that the study texts contain complete syllabus coverage. This edition has been updated in the light of an in-depth review by the CIM. Features include: CIM syllabus; guidance notes extracts; scene-setting chapter introductions; key concepts; action programmes; chapter round-ups; and "marketing at work" real-life examples.
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CIM Certificate (Stage 1) Paper 1 Marketing Fundamentals: Study Text (Cim Study Text)
Librería: Prominent Books, Hereford, ABBEY, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
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