Label Writing and Planning: A Guide to Good Customer Communication - Tapa dura

Holkham, Tony

 
9780751403619: Label Writing and Planning: A Guide to Good Customer Communication
Tapa dura
ISBN 10: 075140361X ISBN 13: 9780751403619
Editorial: Springer, 1996

Sinopsis

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

The label on your product is the most important document you produce. Ask any customer; it is often the only communication they have with you. This book is about getting your labeling and product information right, and that is more important than getting customers to buy your products. It is about ensuring that they buy them again, and again. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context. Tony Holkham is a consultant providing expertise to a range of industries. He has written in-house labeling manuals, published articles and runs training courses on the subject.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Springer
Año de publicación
1996
Idioma
Inglés
ISBN 10 
075140361X
ISBN 13 
9780751403619
Encuadernación
Tapa dura
Número de páginas
236
Contacto del fabricante
no disponible
Persona responsable
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
Alemania

Otras ediciones populares con el mismo título

9781461285236: Label Writing and Planning: A Guide to Good Customer Communication

Edición Destacada

ISBN 10:  1461285232 ISBN 13:  9781461285236
Editorial: Springer, 2011
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