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Strategic Marketing in Practice (CIM Coursebook) - Tapa blanda

Ranchhod, Ashok; Marandi, Ebi

 
9780750680127: Strategic Marketing in Practice (CIM Coursebook)

Sinopsis

Elsevier/Butterworth-Heinemann's "2006-07 CIM Coursebook" series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course. It is written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field. It is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

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Reseña del editor

Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

* Written specially for the Strategic Marketing in practice module by the CIM senior examiner and a leading expert in the field
* The only coursebook fully endorsed by CIM
* Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

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