The Strategic Management Process: Understanding Business Strategy in Global Markets - Tapa blanda

De la contraportada

[back cover copy]

Business/Management

Strategic Management
Global Cultural Perspectives for Profit and Non-Profit Organizations

Marios Katsioloudes

"...Global markets and new forms of contracting are supporting outsourcing, unbundling, contract manufacturing and a variety of other forms of extended value constellations. Against this background, Katsioloudes frames the problem of Strategic Management. He does so for both profit and non-profit organizations, emphasizing the critical links of strategic planning to learning, corporate culture and leadership An important, readable and comprehensive synthesis on the structure and execution of strategic planning for the new economy, which should stimulate both students and practitioners alike."
Paul R. Kleindorfer, Anheuser Busch Professor of Management Science, The Wharton School of the University of Pennsylvania

"Katsioloudes effectively relates the importance of strategic planning to a wide audience and provides a framework for understanding how to effectively align individual actions with organizational goals and changes in the environment. A fine mix of theory and pragmatism."
Brian A. Weiss, Director of Marketing, ARAMARK Facility Services, Business and Industry

"Katsioloudes has demonstrated once again why he is one of the world s most gifted scholars in the field of strategic management. His book conveys some of the most complex concepts of global business strategy in a clear and readily comprehensible manner. His emphasis on the role of culture and diversity sets this book apart from others in the field "
William J. McDevitt, Esq., J.D., Chair & Associate Professor, Saint Joseph's University

"Whilst Dr Katsioloudes s main audience seem to be students of strategic management, this book provides a comprehensive and up-to-date refresher for middle management seeking out a supplementary educational baseline on the subject matter whilst transitioning into a senior management role whereby a thorough understanding of Strategic Management from a practitioner s perspective would be essential and beneficial in equal measures."
Mo Massouleh, BSc MBA MCMI, Managing Director, ANOUSHAA Limited

Strategic Management offers a unique approach to the strategic planning processes and goes beyond the traditional application for the for-profit sector, to address issues for the nonprofit sector as well as global aspects of strategic planning. Most importantly, Dr. Katsioloudes measures the impact of cultural, organizational, national and global issues on the strategic planning process, whether in the for-profit or the nonprofit sector, and provides examples, exercises, and solutions to make this key part of international management easier and more successful. The book includes several insightful case studies, and a website is also available to support lessons from the text as well as professors teaching from it.

Marios Katsioloudes is Professor of Management, School of Business and Management,
American University of Sharjah, United Arab Emirates.