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Sinopsis
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
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Críticas
"Professor Kolb has written a comprehensive, eminently readable, and-perhaps most importantly-highly applicable guide to effective tourism marketing. This book appears at a propitious time, as cities around the US are rediscovering and building upon their heritages and as central cities are rebounding from their post-war declines. Kolb's global examples and helpful prompts encourage strategic thinking and effective positioning in the increasingly competitive quest for tourist spending. This volume will be used in academic programs, but it belongs on professional bookshelves as well."
-Charles M. Gray, Professor of Economics, University of St. Thomas, and President, Association of Cultural Economics International
"This is one of the first books to explore in a comprehensive manner how cities can develop a tourism sector. It uniquely combines theory and practice; is clearly written, pertinent and perceptive; and its extensive use of relevant examples makes it interesting and useful for students as well as practioners.
At a time when cultural tourism is acknowledged as vital to local economies, Kolb's new book is going to be necessary reading for all of those concerned with promoting cities, towns and the arts."
-- Professor Sara Selwood, Head of Department of Cultural Policy and Management, School of Arts, City University, Northampton Square, London
"Tourism Marketing for Cities and Towns is a must-read for anyone involved in the expanding fields of cultural tourism and urban marketing. Bonita masterfully combines her comprehensive knowledge of marketing strategies with real life examples of current urban marketing campaigns with how-to worksheets and study questions. The independent marketing consultant and the marketing student alike will find this book accessible and brimming over with useful tips and pointers."
-- Monica Shay, Director, Arts and Cultural Management Program, Pratt Institute, Manhattan, NY
"...a must read for anyone involved in the expanding fields of cultural tourism and urban marketing since it masterfully combines marketing strategies with real life examples of current urban marketing campaigns."
- C-News
Reseña del editor
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.
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Tourism Marketing for Cities and Towns : Using Branding and Events to Attract Tourists
Publicado por
Taylor & Francis Group, 2006
ISBN 10: 075067945X
ISBN 13: 9780750679459
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Tourism Marketing for Cities and Towns : Using Branding and Events to Attract Tourists
Publicado por
Taylor & Francis Group, 2006
ISBN 10: 075067945X
ISBN 13: 9780750679459
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Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Tourism Marketing for Cities and Towns
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Tourism Marketing for Cities and Towns : Using Branding and Events to Attract Tourists
Publicado por
Taylor & Francis Group, 2006
ISBN 10: 075067945X
ISBN 13: 9780750679459
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Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780750679459. Nº de ref. del artículo: 9797298
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Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750679459. Nº de ref. del artículo: 5955643
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Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists
Librería: Anybook.com, Lincoln, Reino Unido
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750679459. Nº de ref. del artículo: 5957891
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Tourism Marketing for Cities and Towns
Librería: GoldBooks, Denver, CO, Estados Unidos de America
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Tourism marketing for cities and towns: Using Branding and Events to Attract Tourists
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Routledge 13.03.2006., 2006
ISBN 10: 075067945X
ISBN 13: 9780750679459
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Librería: Modernes Antiquariat an der Kyll, Lissendorf, Alemania
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Condición: Sehr gut. 328 Seiten Leichte Druckstelle am Cover, kleine Lagerspuren am Buch, Inhalt einwandfrei und ungelesen 121437 Sprache: Englisch Gewicht in Gramm: 555 22,4 x 15,2 x 2,0 cm, Taschenbuch. Nº de ref. del artículo: 146428
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Tourism Marketing for Cities and Towns: Using Branding and Events to Attract Tourists
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Butterworth-Heinemann, 2006
ISBN 10: 075067945X
ISBN 13: 9780750679459
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Librería: The Book Spot, Sioux Falls, MN, Estados Unidos de America
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Paperback. Condición: New. Nº de ref. del artículo: Abebooks562042
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