Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably

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9780750674607: Go to Market Strategy: Advanced Techniques and Tools for Selling More Products to More Customers More Profitably
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Endorsements for 'Go To Market Strategy':

'Go To Market Strategy is one of the best books I have read about getting into any market. It is an extremely systematic and practical guide for choosing, entering and capturing markets. Do not develop your channel strategy until you've read this book.'- Philip Kotler, S.C. Johnson & Son Distinguished Professor Of International Marketing, Kellogg School of Management, Northwestern University

'Go To Market Strategy is another great book from Larry Friedman for hands-on business leaders. The book is filled with sage advice and common sense for connecting customers with products. It can really make a difference in your business results.' - Mark Templeton, Chief Executive Officer, Citrix Systems

'The implementation of a comprehensive, multi-channel go to market strategy is key for any company to achieve profitable growth. In this insightful book, Larry Friedman provides an excellent framework, supported by practical examples, which will help any executive develop a sound strategy.' - Sergio Giacoletto, Executive Vice President, Oracle Corporation

'This book will help you tap into the next real window of opportunity: go-to-market competitive advantage. Highly recommended.' - Mark Hildebrand, Chief Executive Officer, Crowe Chizek and Company, member Horwath International

'Go to Market Strategy is a burning bush of wisdom that gets the fundamentals of focus, discipline and execution neatly aligned. A must-read!" - Dale Moss,
Director of Sales Worldwide, British Airways

Reseña del editor:

In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market!

Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably.

In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions:

· Which markets offer the best opportunities for profitable growth?

· What do my target customers need? How can I do a lot more business with them?

· What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost?

· Do I have the right product or solution? How can I create broader customer interest in my offerings?

· Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity?

'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.

New thinking from the author of 'The Channel Advantage'Offers ready made go-to-market strategic planning for any organizationPractical advice and a revolutionary strategic approach to creating and retaining customers using new technologies and new channel mixes for faster, more efficient routes to market.

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Lawrence Friedman
Editorial: Taylor Francis Ltd, United Kingdom (2002)
ISBN 10: 0750674601 ISBN 13: 9780750674607
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Descripción Taylor Francis Ltd, United Kingdom, 2002. Hardback. Estado de conservación: New. 226 x 154 mm. Language: English . Brand New Book. In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, Go To Market Strategy lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you ll find all of the techniques and tools you need to answer today s crucial go-to-market questions: * Which markets offer the best opportunities for profitable growth? * What do my target customers need? How can I do a lot more business with them? * What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? * Do I have the right product or solution? How can I create broader customer interest in my offerings? * Do I have a winning value proposition? What would make the message more compelling - and drive more purchasing activity? Go To Market Strategy is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world s top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets. Nº de ref. de la librería AAZ9780750674607

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Friedman, Lawrence
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Descripción Routledge, 2002. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110750674601

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Descripción Taylor Francis Ltd, United Kingdom, 2002. Hardback. Estado de conservación: New. 226 x 154 mm. Language: English . Brand New Book. In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, Go To Market Strategy lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you ll find all of the techniques and tools you need to answer today s crucial go-to-market questions: * Which markets offer the best opportunities for profitable growth? * What do my target customers need? How can I do a lot more business with them? * What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? * Do I have the right product or solution? How can I create broader customer interest in my offerings? * Do I have a winning value proposition? What would make the message more compelling - and drive more purchasing activity? Go To Market Strategy is not about incremental change.As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world s top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets. Nº de ref. de la librería AAZ9780750674607

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Descripción Taylor and Francis 2002-06-18, Oxford, 2002. hardback. Estado de conservación: New. Nº de ref. de la librería 9780750674607

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807506746070000000

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Descripción Routledge, 2002. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F9-9780750674607

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Descripción Taylor & Francis Ltd, 2002. Estado de conservación: New. 2002. 1st Edition. Hardcover. Provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, this work lays out a blueprint for building a winning go-to-market plan. Num Pages: 310 pages, 1, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 157 x 21. Weight in Grams: 588. . . . . . . Nº de ref. de la librería V9780750674607

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Descripción Hardback. Estado de conservación: New. Not Signed; In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of i. book. Nº de ref. de la librería ria9780750674607_rkm

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