Introduction to e-Business: Management and Strategy - Tapa blanda

Combe, Colin

 
9780750667319: Introduction to e-Business: Management and Strategy
Tapa blanda
ISBN 10: 0750667311 ISBN 13: 9780750667319
Editorial: Routledge, 2006

Sinopsis

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

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Acerca del autor

Colin Combe

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Editorial
Routledge
Año de publicación
2006
Idioma
Inglés
ISBN 10 
0750667311
ISBN 13 
9780750667319
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
448
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138172517: Introduction to e-Business: Management and strategy

Edición Destacada

ISBN 10:  1138172510 ISBN 13:  9781138172517
Editorial: Routledge, 2016
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