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Managing Marketing Performance: 05 (CIM Coursebook) - Tapa blanda

Meek, Helen; Meek, Richard

 
9780750666534: Managing Marketing Performance: 05 (CIM Coursebook)
Tapa blanda
ISBN 10: 0750666536 ISBN 13: 9780750666534
Editorial: Butterworth-Heinemann Ltd, 2005

Sinopsis

Elsevier/Butterworth-Heinemann's "2005-2006 CIM Coursebook" series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. It is co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2005-2006 syllabus. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. It contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

  • Co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2005-2006 syllabus
  • Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
  • Contains sample exam questions and answers written exclusively for this Coursebook to enable you to practise what has been learned and help prepare for the exam

    • Biografía del autor

    Roger Palmer is with the Cranfield School of Management.
    Richard Brookes is in the Department of Marketing, The University of Auckland.

    "Sobre este título" puede pertenecer a otra edición de este libro.

    Editorial
    Butterworth-Heinemann Ltd
    Año de publicación
    2005
    Idioma
    Inglés
    ISBN 10 
    0750666536
    ISBN 13 
    9780750666534
    Encuadernación
    Tapa blanda
    Número de páginas
    304
    Contacto del fabricante
    no disponible
    Persona responsable
    no disponible