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Sinopsis
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: powerful analysis of new areas such as e-branding and e-marketing; a completely new set of advertising and brand images to illustrate key points; and, a powerful analysis of the key drivers of brand value. There can be no doubt that the power of brands in the international marketplace is still growing, and that "Creating Powerful Brands", third edition, can explain both why and how they work. It includes comprehensive coverage of brand management. It is applications orientated, yet grounded on solid theory. There are frameworks organizing the principles of brand building.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Leslie de Chernatony is Professor of Brand Marketing at Universita della Svizzera Italiana, Lugano, Switzerland and Aston Business School, UK. He is also Managing Partner of Brands Box Marketing and Research Consultancy. MA(Oxon), MSc, PhD, D.Litt. FCIM FRSA, until recently was Professor of Marketing and Deputy Director Cranfield School of Management, with special responsibility for E-business. Malcolm is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has an Honorary Doctorate from Bradford University. Malcolm has extensive industrial experience, including a number of years as Marketing Director of Canada Dry.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Creating Powerful Brands
Publicado por
A Butterworth-Heinemann Title, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL10274848
Cantidad disponible: 1 disponibles
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Creating Powerful Brands
Publicado por
A Butterworth-Heinemann Title, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages. Nº de ref. del artículo: CHL10012149
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Creating Powerful Brands
Publicado por
A Butterworth-Heinemann Title, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
Antiguo o usado
Paperback
Librería: Goldstone Books, Llandybie, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. All orders are dispatched within one working day from our UK warehouse. We've been selling books online since 2004! We have over 750,000 books in stock. No quibble refund if not completely satisfied. Nº de ref. del artículo: mon0007306223
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Creating Powerful Brands
Publicado por
Taylor & Francis Group, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 3rd. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP23598033
Cantidad disponible: 3 disponibles
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Creating Powerful Brands
Publicado por
Taylor & Francis Ltd, United Kingdom, Oxford, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of "From Brand Vision to Brand Evaluation", it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: powerful analysis of new areas such as e-branding and e-marketing; a completely new set of advertising and brand images to illustrate key points; and, a powerful analysis of the key drivers of brand value. There can be no doubt that the power of brands in the international marketplace is still growing, and that "Creating Powerful Brands", third edition, can explain both why and how they work. It includes comprehensive coverage of brand management. It is applications orientated, yet grounded on solid theory. There are frameworks organizing the principles of brand building. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001337319
Cantidad disponible: 5 disponibles
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Creating Powerful Brands
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A Butterworth-Heinemann Title 23/09/2003, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
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Librería: Bahamut Media, Reading, Reino Unido
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Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780750659802
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Creating Powerful Brands
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A Butterworth-Heinemann Title 23/09/2003, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
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Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780750659802
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Creating Powerful Brands in Consumer, Service and Industrial Markets
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780750659802. Nº de ref. del artículo: 9475092
Cantidad disponible: 1 disponibles
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Creating Powerful Brands in Consumer, Service and Industrial Markets
Publicado por
Butterworth-Heinemann, 2003
ISBN 10: 0750659807
ISBN 13: 9780750659802
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780750659802. Nº de ref. del artículo: 9246342
Cantidad disponible: 1 disponibles
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Creating Powerful Brands
Publicado por
Butterworth-Heinemann, 2005
ISBN 10: 0750659807
ISBN 13: 9780750659802
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780750659802. Nº de ref. del artículo: 9813874
Cantidad disponible: 1 disponibles