Retail Strategy: The view from the bridge - Tapa blanda

Cuthbertson, Christine

 
9780750656962: Retail Strategy: The view from the bridge
Tapa blanda
ISBN 10: 0750656964 ISBN 13: 9780750656962
Editorial: Routledge, 2003

Sinopsis

The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers. It is structured around four sections: * Section I : retailing in an international context * Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading. * Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment. * Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jonathan Reynolds, Christine Cuthbertson, Richard Bell, Richard Cuthbertson, Ross Davies, Dmitry Dragun, Elizabeth Howard

De la contraportada

Retail Strategy: the view from the bridge takes the key themes and developments in retail and explores them through themed chapters and case studies based on interviews with senior executives from the world's leading retailers.

Features include:
* a clear conceptual context in the introductory essays and practitioner insight provided by the case studies
* a host of learning features to help you test your knowledge and develop your thinking
* rigorous and far-reaching analysis of the issues and case histories from a broadly-based author team

The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers, and is structured around four distinct sections:

* Section I places retailing in an international context and provides and introduction to retail strategy.
* Section II comprises a series of chapters, each written by a member at Templeton College in Oxford, outlining the key issues in retailing - each chapter includes review questions, discussion topics, assignments and further reading.
* Section III consists of a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV presents an overall review of the material in the book and suggests further exercises, assignments and recommended reading.

Retail Strategy: the view from the bridge is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.

Edited by
Dr. Jonathan Reynolds, Director of the Institute of Retail Management at Templeton College and Fellow in Retailing at Said Business School, University of Oxford
Christine Cuthbertson, Senior Research Associate at Templeton College and Editor, European Retail Digest

Contributors
Richard Bell, Associate Fellow, Templeton College
Dr Richard Cuthbertson, Senior Research Associate, Templeton College
Dr Ross Davies, Emeritus Fellow in Retailing, Templeton College and Visiting Professor of Retail Management, University of Surrey
Dr Dmitry Dragun, Senior Research Associate, Templeton College
Elizabeth Howard, Fellow in Retailing, Templeton College

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2003
Idioma
Inglés
ISBN 10 
0750656964
ISBN 13 
9780750656962
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
376
Editor
Reynolds Dr Jonathan
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138138247: Retail Strategy: The view from the bridge

Edición Destacada

ISBN 10:  113813824X ISBN 13:  9781138138247
Editorial: Routledge, 2015
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