Artículos relacionados a Advertising in Tourism and Leisure
Sinopsis
"Advertising in Tourism and Leisure" brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book examines: the role of advertising and its relationship with other aspects of tourism and leisure marketing; the techniques used in advertising to key market segments; and new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion. Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries. Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff. One of the only specialist Tourism/Leisure advertising texts on the market is now in paperback. It uses international case studies, drawn from the International Festival of Leisure and Tourism Advertising. It highlights good and bad practice.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
'This is one of the first books to truly explore in a clear and concise manner how tourism and leisure does, and does not, work. The extensive use of relevant examples helps to illustrate how advertising concepts work in practice.' Brian Hay, Head of Research, Scottish Tourist Board
Reseña del editor
'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.
Arranged in three parts, the book examines
* the role of advertising and its relationship with other aspects of tourism and leisure marketing
* the techniques used in advertising to key market segments
* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion.
Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.
Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
One of the only specialist Tourism/Leisure advertising texts on the market now in paperback
Use of international case studies drawn from the International Festival of Leisure and Tourism Advertising
Highlights good and bad practice
"Sobre este título" puede pertenecer a otra edición de este libro.
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Advertising in Tourism and Leisure
Publicado por
Taylor & Francis Group, 2001
ISBN 10: 0750654325
ISBN 13: 9780750654326
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Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
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Condición: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP11002922
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Advertising in Tourism and Leisure
Publicado por
Butterworth-Heinemann Ltd, 2001
ISBN 10: 0750654325
ISBN 13: 9780750654326
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Imagen de archivo
Advertising in Tourism and Leisure
Publicado por
Taylor & Francis Group, 2001
ISBN 10: 0750654325
ISBN 13: 9780750654326
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP11002922
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Imagen de archivo
Advertising in Tourism and Leisure
Publicado por
Taylor & Francis Group, 2001
ISBN 10: 0750654325
ISBN 13: 9780750654326
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 49024774-20
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Advertising in Tourism and Leisure
Publicado por
Butterworth-Heinemann, 2001
ISBN 10: 0750654325
ISBN 13: 9780750654326
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
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