'Advertising in Tourism and Leisure' brings together the current thinking in this area, illustrated with extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism.
Arranged in three parts, the book examines
* the role of advertising and its relationship with other aspects of tourism and leisure marketing
* the techniques used in advertising to key market segments
* new strategic directions in advertising, focusing on the new destination marketing strategy of branding and assessing the relationship between advertising and other increasing important areas of promotion, such as sponsorship, ambient marketing and sales promotion.
Advertising and marketing professionals in the leisure industries and undergraduates on marketing-related modules in tourism, leisure and hospitality courses will find this an invaluable text. Since the case studies are drawn from an international field, readers will be able to assess best practice from a variety of sources and countries.
Dr Nigel Morgan is Principal Lecturer in Hospitality, Leisure and Tourism and Annette Pritchard is Senior Lecturer at School of Leisure and Tourism, at the University of Wales Institute, Cardiff.
One of the only specialist Tourism/Leisure advertising texts on the market now in paperback
Use of international case studies drawn from the International Festival of Leisure and Tourism Advertising
Highlights good and bad practice
"Sinopsis" puede pertenecer a otra edición de este libro.
'This is one of the first books to truly explore in a clear and concise manner how tourism and leisure does, and does not, work. The extensive use of relevant examples helps to illustrate how advertising concepts work in practice.' Brian Hay, Head of Research, Scottish Tourist Board
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Butterworth-Heinemann. Paperback. Estado de conservación: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Nº de ref. de la librería 2814427315
Descripción Elsevier Science & Technology Books. Paperback. Estado de conservación: Very Good. Light wear to edges and pages. Cover and spine show no easily noticeable damage. Nº de ref. de la librería G0750654325I4N00
Descripción A Butterworth-Heinemann Title, 2001. Paperback. Estado de conservación: Acceptable. Acceptable items may shows sign of prior usage, pages stained or discoloured from the outside. Covers/corners and spine may be worn/bent, may contain stickers/stamps or previous owners name (May contain gift note). For detailed description please contact seller. Nº de ref. de la librería mon0001331472
Descripción Butterworth-Heinemann, 2001. Paperback. Estado de conservación: Good. 1st. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. Buy with confidence, excellent customer service!. Nº de ref. de la librería 0750654325
Descripción Butterworth-Heinemann, 2001. Paperback. Estado de conservación: As New. As New. book. Nº de ref. de la librería F5S6-4-Z-0750654325-5