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Sinopsis
"Marketing Environment 2001-2002" is a specifically tailored coursebook for students undertaking the Marketing Environment module of the CIM Certificate. Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus. The new edition of this text contains: a firmly international perspective; new material to cover e-marketing issues; new and up to date examples and case studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers. Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course. It is written by the CIM Senior Examiner for the Marketing Environment module completely revised and updated to fit in with CIM Marketing Environment syllabus officially endorsed by the CIM.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
'Marketing Environment 2001-2002' is a specifically tailored coursebook for students undertaking the Marketing Environment module of the CIM Certificate.
Butterworth-Heinemann have worked closely with the Education Division of the CIM to ensure that all aspects of the text are up-to-date and correspond to the CIM's requirements, making this title the definitive companion to this year's course. Its comprehensive content and user-friendly text layout are designed to facilitate learning, with questions, activities, definitions and study tips to support the theory, while the structured study units link the information directly to the CIM syllabus.
The new edition of this text contains:
· a firmly international perspective
· new material to cover e-marketing issues
· new and up to date examples and case studies to illustrate the theory
· additional text references and website references
· preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers
Comprehensive yet uniquely accessible, it provides essential support for anyone undertaking a CIM course.
written by the CIM Senior Examiner for the Marketing Environment module
completely revised and updated to fit in with CIM Marketing Environment syllabus
officially endorsed by the CIM
"Sobre este título" puede pertenecer a otra edición de este libro.
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CIM Coursebook 01/02 Marketing Environment
Publicado por
Butterworth-Heinemann, 2001
ISBN 10: 075065306X
ISBN 13: 9780750653060
Antiguo o usado
Tapa dura
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Acceptable. Used - Acceptable. Remainder Mark. Spine hinge damage. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-C-009-01850
Cantidad disponible: 1 disponibles
Imagen de archivo
CIM Coursebook 01/02 Marketing Environment
Publicado por
Butterworth-Heinemann, 2001
ISBN 10: 075065306X
ISBN 13: 9780750653060
Antiguo o usado
paperback
Librería: dsmbooks, Liverpool, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
paperback. Condición: Acceptable. Acceptable. book. Nº de ref. del artículo: D8S0-3-M-075065306X-4
Cantidad disponible: 1 disponibles