Business Development: A guide to small business strategy - Tapa blanda

Butler, David

 
9780750652476: Business Development: A guide to small business strategy
Tapa blanda
ISBN 10: 0750652470 ISBN 13: 9780750652476
Editorial: Routledge, 2001

Sinopsis

'Business Development' provides a readable and practical book for the growth and development of businesses. This is primarily a textbook for the NVQ4 Business Development qualification, the Institute of Management Certificate in Owner Management courses, and HND Small business modules, but the text is also an invaluable practical guide to owner-managers of small businesses. All businesses pass through several stages of growth and it occurs for a number of reasons, such as change in the commercial market, increased customer demand for services or product, higher numbers of customers. Business Development shows how to make the most of this growth and also how to deal with the different types of problems that are encountered along the way. The book is structured to follow a logical sequence of questions that makes it readily accessible: Where are we now? Where do we want to go? What resources are needed to get there? What sales and marketing policies do we need to develop? It examines the personnel and staffing implications, the efficiency of the current financial management process, and the owner's own abilities to make it all happen. Most important of all it makes the owner-manager takes a long, hard look at the business and where it is really going.

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Acerca del autor

David Butler

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Editorial
Routledge
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0750652470
ISBN 13 
9780750652476
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
208
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138148819: Business Development: A Guide to Small Business Strategy: A guide to small business strategy

Edición Destacada

ISBN 10:  1138148814 ISBN 13:  9781138148819
Editorial: Routledge, 2016
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