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Forecasting Tourism Demand: Methods and Strategies [Idioma Inglés] - Tapa dura

Frechtling, Douglas

 
9780750651707: Forecasting Tourism Demand: Methods and Strategies [Idioma Inglés]
Tapa dura
ISBN 10: 0750651709 ISBN 13: 9780750651707
Editorial: Routledge, 2001

Sinopsis

'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the competition. Building on the success of 'Practical Tourism Forecasting' this text looks at 13 methods of forecasting and with a user friendly style, 'Forecasting Tourism Demand' guides the reader through each method, highlighting its strengths and weaknesses and explaining how it can be applied to the tourism industry. 'Forecasting Tourism Demand' employs charts and tables to explain how to: * plan a forecasting project * analyse time series and other information * select the appropriate forecasting model * use the model for forecasting and evaluate its results Ideal for marketing managers and strategic planners in business, transportation planners and economic policy makers in government who must project demand for their products among tourists. Executives who rely on forecasts prepared by others will find it invaluable in assisting them to evaluate the validity and reliability of predictions and forecasts. Those engaged in analysing business trends will find it useful in surveying the future of what has been called the largest industry in the world.

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Acerca del autor

Douglas C. Frechtling

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2001
Idioma
Inglés
ISBN 10 
0750651709
ISBN 13 
9780750651707
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
304
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania