Book by Butterfield Leslie
"Sinopsis" puede pertenecer a otra edición de este libro.
While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession.
The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered.
The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who's Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others.
Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising:
Building successful brands
Strategy development
The analysis and interpretation of qualitative research
Creative briefing
Media strategy
AND NEW IN THIS EDITION:
Managing relationships
Evaluating advertising
Loyalty
Shareholder value
Total communication strategy
Combining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis.
Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry's most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA's Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA.
Leslie Butterfield is CEO of the strategic brand consultancy Butterfield8, founder of agency Partners BDDH and a fellow of the IPA.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Librería: Open Books, Chicago, IL, Estados Unidos de America
Paperback. Condición: Acceptable. Contains some, or all, of the following: highlights, notes, and underlining. Light edge wear Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Nº de ref. del artículo: mon0000387086
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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paperback. Condición: Good. 2nd Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 000695931U
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Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing (Paperback)) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750644792
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Librería: Solr Books, Skokie, IL, Estados Unidos de America
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Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750644792
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Librería: 369 Bookstore _[~ 369 Pyramid Inc ~]_, Dover, DE, Estados Unidos de America
Softcover. Condición: Good. While many books on advertising are written by people whose experience of the industry is either limited or else rather distant in time, Excellence in Advertising, has been created by a group of people who are directly involved in the business currently and are at the very top of their profession.The first edition of this book, published in 1997, proved to be a huge success both in the UK and internationally. This new edition is substantially updated and enlarged - with new authors added and new subjects covered.The cast list of authors, headed by Leslie Butterfield as editor and contributor, reads like a veritable Who\'s Who of advertising and marketing: John Bartle, Steve Henry, Professor Peter Doyle, Mike Sommers and now also Richard Hytner, Tim Broadbent, Tim Pile and others.Together their contributions present an authoritative view on what constitutes best practice in a wide range of key areas that are the context for the creation of effective advertising:Building successful brandsStrategy developmentThe analysis and interpretation of qualitative researchCreative briefingMedia strategyAND NEW IN THIS EDITION:Managing relationshipsEvaluating advertisingLoyaltyShareholder valueTotal communication strategyCombining state-of-the-art thinking and practical advice, this book will be of value to those who use advertising to build brands, those who study advertising and its role and to those actively engaged in producing excellence in advertising on a daily basis.Leslie Butterfield is Chairman of Partners BDDH, the agency he founded in 1987. He is one of the UK advertising industry\'s most respected strategists, and a regular contributor to advertising conferences and publications. He was Chairman of the IPA\'s Training and Development Committee from 1989 to 1997 and is now a Council Member and Fellow of the IPA. Nº de ref. del artículo: AMPLE0750644796
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
Condición: Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP17088095
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