Sinopsis
An accessible text for business undergraduates with little or no knowledge of business strategy. Using straightforward language complex issues are described and debates on ethics and resource-based strategy are explored. Questions for assignment work are provided.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'
Professor David Parker, Aston University
'A useful, compact, but informative text'
William Sutherland, Lecturer, Aberdeen Business School
Reseña del editor
A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy.
The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work.
Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement.
David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann.
* Complex issues described in a straightforward way for students new to this topic
* Student friendly learning features throughout
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Business Strategy: An Introduction
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Butterworth-Heinemann Ltd, 1999
ISBN 10: 0750642076
ISBN 13: 9780750642071
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