Artículos relacionados a The Marketing Book (CIM Professional Development)
Sinopsis
This revised fourth edition has several rewritten chapters reflecting current trends and serves as a reference work and textbook for both students and practitioners. It explains the nature of the marketing function, its managerial application and its contribution to corporate success.
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Críticas
'[The] continuous evolution of The Marketing Book will ensure that it will continue to occupy an enviable position amongst those volumes seeking to act as a source book for those from outside the confines of marketing and for those readers setting out on a career in marketing.' - Journal of Marketing Management, July 1995 '..this text certainly deserves to be on the desk of anyone who aspires to be a marketing manager, and certainly on the book shelves of anyone who is practising a significant marketing role in their organisation.' - Books for MBAs, April 1996
The Marketing Book is a massive reference work comprehensively covering the key issues in marketing today.
Allianz Global Risk Report 2/2001
Reseña del editor
This fourth edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice.
Professor Michael Baker, with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses.
Fourth edition of the best-selling Marketing Book
Fully revised, updated and substantially extended.
All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking
and practice
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The Marketing Book
Publicado por
Butterworth-Heinemann, 1999
ISBN 10: 0750641142
ISBN 13: 9780750641142
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780750641142. Nº de ref. del artículo: 9301423
Cantidad disponible: 1 disponibles
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Marketing Book (CIM Professional Development)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750641142
Cantidad disponible: 2 disponibles
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Marketing Book (CIM Professional Development)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Marketing Book (CIM Professional Development) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750641142
Cantidad disponible: 2 disponibles
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The Marketing Book (Fourth Edition)
Publicado por
Butterworth-Heinemann, 1999
ISBN 10: 0750641142
ISBN 13: 9780750641142
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:0750641142. Nº de ref. del artículo: 9427223
Cantidad disponible: 1 disponibles
Imagen de archivo
The Marketing Book
Publicado por
Butterworth Heinemann, Oxford, 1999
ISBN 10: 0750641142
ISBN 13: 9780750641142
Antiguo o usado
paperback
Original o primera edición
Librería: PsychoBabel & Skoob Books, Didcot, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Estado de la sobrecubierta: No Dust Jacket. Fourth Edition. A sound book with clean pages. However cover has general wear of edges and corners and creases along the spine. Highly illustrated by diagrams and tables. Large format. Used. Nº de ref. del artículo: 159022
Cantidad disponible: 1 disponibles