Sales Management (Marketing) - Tapa blanda

Noonan, Chris

 
9780750633611: Sales Management (Marketing)
Tapa blanda
ISBN 10: 0750633611 ISBN 13: 9780750633611
Editorial: Routledge, 1998

Sinopsis

Sales Management is a complete and practical handbook for all involved in the field of selling. It is an essential source book, a complete sales management course and a consultant's detailed plan in one volume. The sales manager needs all the skills and qualities of the salesperson in order to get things done by effective management of an often quite diverse team of people. The emphasis in his or her role is on planning, controlling, monitoring, managing and motivating their sales force. Step-by-step, the book provides detailed guidance to the practicalities of organization and management, including selection, training, motivation, communication and control. The author also gives in-depth analysis to such vital topics as forecasting and sales promotions, the use of planning and control forms and alternative sales distribution methods, such as franchising. It will be key reference and reading for every practising sales manager at area manager level and above in large corporations, and the field or local manager in smaller companies with less structured organizations.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Chris J. Noonan

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
1998
Idioma
Inglés
ISBN 10 
0750633611
ISBN 13 
9780750633611
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
452
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138153738: Sales Management

Edición Destacada

ISBN 10:  1138153737 ISBN 13:  9781138153738
Editorial: Routledge, 2016
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