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Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma) - Tapa blanda
Sinopsis
"Marketing Strategy" strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: developing a business strategy; devising a marketing strategy; implementing a marketing strategy; and CIM branding. It adopts a common sense approach.
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Acerca del autor
Dr Fifield is married with three children and lives in Winchester. He holds a degree in Business Studies as well as an MBA and a PhD in Marketing Strategy, both from Cranfield University. He was elected a Fellow of the Chartered Institute of Marketing (FCIM) in 1988, an elected member of CIM Council 1999-2001 and the CIM International Board of Trustees 2002-2004.Paul was appointed Visiting Professor at Southampton University School of Management in 2006. He is currently President of the CIM Southern Region and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA). Over thirty years of listening, watching, learning and applying academic and strategic thought to marketing has created a fertile mind which Paul brings to his customers, his writing and his teaching. He listens watches learns and applies the best of his vast knowledge to help his clients organisations align themselves to the market they wish to serve. Only after 20 years is the market segmentation approach that was born out of his PhD thesis coming of age; and forming the foundations of some competitive and exciting new market strategies.
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Marketing Strategy (Cim Professional,)
Publicado por
Butterworth-Heinemann, 1998
ISBN 10: 0750632844
ISBN 13: 9780750632843
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Très bon. Ancien livre de bibliothèque avec équipements. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: G-466-568
Cantidad disponible: 1 disponibles
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Marketing Strategy
Publicado por
Taylor & Francis Group, 1998
ISBN 10: 0750632844
ISBN 13: 9780750632843
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP63315027
Cantidad disponible: 1 disponibles
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Marketing Strategy: How to Prepare It - How to Implement It
Publicado por
A Butterworth-Heinemann Title, 1998
ISBN 10: 0750632844
ISBN 13: 9780750632843
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:9780750632843. Nº de ref. del artículo: 8535147
Cantidad disponible: 1 disponibles
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Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750632843
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Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workbook: Diploma) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750632843
Cantidad disponible: 2 disponibles
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Marketing Strategy
Publicado por
Taylor & Francis Group, 1998
ISBN 10: 0750632844
ISBN 13: 9780750632843
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 47908441-6
Cantidad disponible: 1 disponibles
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Marketing Strategy
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 352. Nº de ref. del artículo: 94888583
Cantidad disponible: 1 disponibles
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Marketing Strategy
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. 352 2nd Edition. Nº de ref. del artículo: 2697541464
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Marketing Strategy
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 352. Nº de ref. del artículo: 1897541458
Cantidad disponible: 1 disponibles