This guide takes the reader through each stage of producing a direct-mail campaign. It contains practical tips and advice, and is designed for use by executives planning a campaign for the first time, as well as those with more experience.
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Brian Thomas is former CEO, Saatchi & Saatchi Direct and Ogilvy & Mather Direct; and a CIM Course Director and Senior Consultant Lecturer, Institute of Direct Marketing.
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Librería: Greener Books, London, Reino Unido
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