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CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding New Markets Overseas (Professional Development S.) - Tapa blanda
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'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export
Reseña del editor
The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas.
In a concise, informative and practical style, export marketers are urged to be pro-active seeking foreign markets for additional sales opportunities.
The handbook will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities.
The busy exporter is given lots of tools to improve market management and performance: *logical and practical explanation of export market management stages *case studies *bullet point lists *checklists at chapter ends.
Endorsed by the CIM
Essential handbook for all involved in the field of international marketing
Full of case studies, bullet point lists and checklists
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialButterworth-Heinemann Ltd
- Año de publicación1996
- ISBN 10 0750625732
- ISBN 13 9780750625739
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de páginas600
EUR 5,63
EUR 5,90 gastos de envío desde Reino Unido a Estados Unidos de America
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The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Publicado por
A Butterworth-Heinemann Title 27/03/1996, 1996
ISBN 10: 0750625732
ISBN 13: 9780750625739
Antiguo o usado
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Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
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Imagen de archivo
The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Publicado por
A Butterworth-Heinemann Title 27/03/1996, 1996
ISBN 10: 0750625732
ISBN 13: 9780750625739
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780750625739
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