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CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding New Markets Overseas (Professional Development S.) - Tapa blanda
Sinopsis
This is a guide to the problems faced by exporting companies when they set up overseas. It provides logical and practical explanations of export-market management steps and features case studies. Each chapter contains bullet-point lists and check lists.
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Críticas
'Chris Noonan brings a wealth of experience and knowledge to this subject. Professional export marketing is vital to every company's success. This book tells you how to get it right.'
From the foreword by Ian Campbell, Director-General of the Institute of Export
Reseña del editor
The CIM Handbook of Export Marketing is a substantial practical guide to the problems faced by those in the field of international marketing. Readers will welcome the very hands-on approach the author uses to emphasize the practical problems faced by exporting companies when they set up overseas.
In a concise, informative and practical style, export marketers are urged to be pro-active seeking foreign markets for additional sales opportunities.
The handbook will assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. It will enable non-specialist senior executives to feel competent in discussions with colleagues and subordinates who have export responsibilities.
The busy exporter is given lots of tools to improve market management and performance: *logical and practical explanation of export market management stages *case studies *bullet point lists *checklists at chapter ends.
Endorsed by the CIM
Essential handbook for all involved in the field of international marketing
Full of case studies, bullet point lists and checklists
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The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750625739
Cantidad disponible: 1 disponibles
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The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas (Professional Development) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750625739
Cantidad disponible: 1 disponibles