Artículos relacionados a Creating Powerful Brands (CIM Professional Development)
Sinopsis
Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
'If I had one book on brands to take with me to a marketing desert island it would be this one. The authors enthusiasm for, and knowledge of brands is jam-packed between these covers.'
Nick Kendall, Bartle Bogle Hegarty Ltd
'An Encyclopedic guide to understanding and managing brands relevant to both business and academic readers, thorough, pragmatic and packed with examples'
Linda Caller, International Planning Director, Ogilvy & Mather
'A modern "must have" for the intelligent and well-read brand manager. The key messages resonate within today's rapidly changing business environment even more powerfully than in 1992 when the first edition was published.'
Darrel James, Director of Consumer Markets Consulting, KPMG
'Anyone who has an interest in the factors crucial for success in the increasingly important field of brand development and stewardship should read it.'
Simon Luke, Director, Interbrand Newell and Sorrell
'This practical, well-structured book provides the reader with a clear, well-researched analysis of brands, their importance and how they are best managed. Whilst the book is rich in practical examples, these examples are all embedded within a carefully constructed framework...I thoroughly recommend it to all students and practitioners of brands and the branding process.'
John M. Murphy, Chairman, St Peter's Brewery
Superb! This book is an oasis of clarity in a sea of broken promises and half truths about branding. Read this book and do it.'
Professor John Saunders, Head, Aston Business School
Reseña del editor
The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice.
The powerful and expert analysis of key elements of branding gives the reader:
* A comprehensive coverage of brand management
* An applications orientated approach grounded on solid theory
* A set of unique frameworks for organizing the principles of brand building
Students on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies.
Comprehensive coverage of brand management
Applications orientated, yet grounded on solid theory
Frameworks organizing the principles of brand building
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para Creating Powerful Brands (CIM Professional Development)
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Publicado por
Butterworth-Heinemann, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001384452
Cantidad disponible: 2 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Publicado por
A Butterworth-Heinemann Title, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged book. Slightly damaged in some way typically, a grazed corner or torn cover. Highlighting on some pages of the book. Nº de ref. del artículo: CHL10021911
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Publicado por
A Butterworth-Heinemann Title, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Paperback
Librería: Reuseabook, Gloucester, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Nº de ref. del artículo: CHL1995920
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands in Consumer, Service and Industrial Markets
Publicado por
Butterworth-Heinemann Ltd, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations. Nº de ref. del artículo: C-893-378
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands
Publicado por
Taylor & Francis Group, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP63407378
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750622400
Cantidad disponible: 2 disponibles
Imagen de archivo
Creating Powerful Brands in Consumer, Service and Industrial Markets
Publicado por
Butterworth-Heinemann, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750622400. Nº de ref. del artículo: 8723976
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands in Consumer, Service and Industrial Markets
Publicado por
Butterworth-Heinemann, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780750622400. Nº de ref. del artículo: 8723975
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Creating Powerful Brands (CIM Professional Development) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750622400
Cantidad disponible: 2 disponibles
Imagen de archivo
Creating Powerful Brands
Publicado por
Taylor & Francis Group, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 38843510-6
Cantidad disponible: 1 disponibles