Artículos relacionados a Creating Powerful Brands (CIM Professional Development)
Sinopsis
Book by de Chernatony Leslie de Chernatony Leslie McDonal
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
'If I had one book on brands to take with me to a marketing desert island it would be this one. The authors enthusiasm for, and knowledge of brands is jam-packed between these covers.'
Nick Kendall, Bartle Bogle Hegarty Ltd
'An Encyclopedic guide to understanding and managing brands relevant to both business and academic readers, thorough, pragmatic and packed with examples'
Linda Caller, International Planning Director, Ogilvy & Mather
'A modern "must have" for the intelligent and well-read brand manager. The key messages resonate within today's rapidly changing business environment even more powerfully than in 1992 when the first edition was published.'
Darrel James, Director of Consumer Markets Consulting, KPMG
'Anyone who has an interest in the factors crucial for success in the increasingly important field of brand development and stewardship should read it.'
Simon Luke, Director, Interbrand Newell and Sorrell
'This practical, well-structured book provides the reader with a clear, well-researched analysis of brands, their importance and how they are best managed. Whilst the book is rich in practical examples, these examples are all embedded within a carefully constructed framework...I thoroughly recommend it to all students and practitioners of brands and the branding process.'
John M. Murphy, Chairman, St Peter's Brewery
Superb! This book is an oasis of clarity in a sea of broken promises and half truths about branding. Read this book and do it.'
Professor John Saunders, Head, Aston Business School
Reseña del editor
The success of Creating Powerful Brands has led to the preparation of this fully revised and updated second edition which retains all the strengths of the original book enhanced by the latest examples and best practice.
The powerful and expert analysis of key elements of branding gives the reader:
* A comprehensive coverage of brand management
* An applications orientated approach grounded on solid theory
* A set of unique frameworks for organizing the principles of brand building
Students on MBA, BA and Professional Development courses as well as practitioners will find this an essential guide when developing more effective brand strategies.
Comprehensive coverage of brand management
Applications orientated, yet grounded on solid theory
Frameworks organizing the principles of brand building
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialButterworth-Heinemann Ltd
- Año de publicación1998
- ISBN 10 0750622407
- ISBN 13 9780750622400
- EncuadernaciónTapa blanda
- Número de páginas384
Los mejores resultados en AbeBooks
Imagen de archivo
Creating Powerful Brands
Publicado por
Taylor & Francis Group, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 38843510-6
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Publicado por
Butterworth-Heinemann, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Nº de ref. del artículo: GOR013507290
Gastos de envío:
EUR 5,71
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Publicado por
Butterworth-Heinemann, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001384452
Gastos de envío:
EUR 5,71
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Publicado por
A Butterworth-Heinemann Title 30/06/1998, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780750622400
Gastos de envío:
EUR 5,94
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 2 disponibles
Imagen de archivo
Creating Powerful Brands in Consumer, Service and Industrial Markets
Publicado por
Butterworth-Heinemann Ltd, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Soiling on the side. Edition 1998. Ammareal gives back up to 15% of this book's net price to charity organizations. Nº de ref. del artículo: C-893-378
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands in Consumer, Service and Industrial Markets
Publicado por
Butterworth-Heinemann Ltd, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Softcover
Librería: Ammareal, Morangis, Francia
Calificación del vendedor: 5 de 5 estrellas
Softcover. Condición: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Edition 1998. Ammareal gives back up to 15% of this book's net price to charity organizations. Nº de ref. del artículo: C-626-906
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Publicado por
A Butterworth-Heinemann Title 30/06/1998, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780750622400
Gastos de envío:
EUR 8,31
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 2 disponibles
Imagen de archivo
Creating Powerful Brands, Second Edition
Publicado por
Butterworth-Heinemann, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: Irish Booksellers, Portland, ME, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Nº de ref. del artículo: 3-0750622407-G
Cantidad disponible: 1 disponibles
Imagen de archivo
Creating Powerful Brands
Publicado por
Taylor & Francis Group, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: GRP63407378
Gastos de envío:
EUR 9,52
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 2 disponibles
Imagen de archivo
Creating Powerful Brands (CIM Professional Development)
Publicado por
A Butterworth-Heinemann Title, 1998
ISBN 10: 0750622407
ISBN 13: 9780750622400
Antiguo o usado
Paperback
Librería: Brit Books, Milton Keynes, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 3734456
Gastos de envío:
EUR 11,86
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío
Cantidad disponible: 1 disponibles