Total Quality Management: Text with Cases (Contemporary business studies) - Tapa blanda

Críticas

Reseña del editor

Written by the acknowledged British guru of Total Quality Management, John Oakland, this book is based on material from his two best-selling TQM books tailored to meet the particular requirements of a student audience.

It provides a simple model for TQM and comprehensive coverage of the concepts students need to understand. The book is clearly written in a logical sequence and the text is supported with numerous real-life case studies. Professor Oakland demonstrates how a TQM strategy can be applied in all business activities to achieve overall top-quality performance.

Each section is followed by discussion questions and practical assignments.

Students following any Business or Management course will find this book a perfect practical introduction to the subject. As well as meeting the needs of those studying for professional quality assurance qualifications, this book would be ideal for students on a side variety of science and engineering courses where TQM is part of their study requirements.

Case studies include:
Carnaud Metalbox plc Foodcan UK, Esso Research Centre, Exxon Chemical, Pirelli Communications Cables, Prudential Assurance Co, Shorts Brothers, Thomas Cork SML.

Written by the British guru of TQM, John Oakland
Provides a simple model for TQM for students
Each section is followed by discussion questions and practical assignments