Artículos relacionados a The Marketing Book: Published in Association with the...
The Marketing Book: Published in Association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing S.) - Tapa blanda
Sinopsis
This third edition has been extensively revised, updated and extended. In addition to the original chapters, a number of completely new chapters have been added. The book is divided into four sections. Part 1 gives particular attention to the contribution of marketing to corporate success and the factors which distinguish marketing oriented companies and underpin their above average performance. Part 2 reviews the conceptual underpinnings of corporate practice - economic, behavioural, sociological psychological - and the techniques available to translate concepts into practice. Part 3 opens with an evaluation of the concept of the marketing mix and its main constituent elements, addressing the problems inherent in uniting these into unique and distinctive combinations. Finally, part 4 evaluates the application of marketing in a variety of contexts and situations and concludes with a considered review of the current and future potential for marketing theory and practice.
"Sinopsis" puede pertenecer a otra edición de este libro.
Críticas
'[The] continuous evolution of The Marketing Book will ensure that it will continue to occupy an enviable position amongst those volumes seeking to act as a source book for those from outside the confines of marketing and for those readers setting out on a career in marketing.' - Journal of Marketing Management, July 1995 '..this text certainly deserves to be on the desk of anyone who aspires to be a marketing manager, and certainly on the book shelves of anyone who is practising a significant marketing role in their organisation.' - Books for MBAs, April 1996
Reseña del editor
This third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice.
In addition, a number of completely new chapters have been added, namely: * Strategic Marketing Planning: A review of concepts and their applications - Malcolm McDonald and Linden Brown * Market Segmentation - Martin Evans * Sales Promotion - Sue and Ken Peattie * Green Marketing - Ken Peattie and Martin Charter The authoritative Chartered Institute of Marketing handbook, under the editorship of Professor Michael Baker, and with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. - Connections, December 1994
third edition of the best-selling Marketing Book
revised, updated and substantially extended.
all the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking
and practice
"Sobre este título" puede pertenecer a otra edición de este libro.
Otras ediciones populares con el mismo título
Resultados de la búsqueda para The Marketing Book: Published in Association with the...
Imagen de archivo
The Marketing Book
Publicado por
Taylor & Francis Group, 1994
ISBN 10: 0750620226
ISBN 13: 9780750620222
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 38530083-20
Cantidad disponible: 1 disponibles
Imagen de archivo
The Marketing Book
Publicado por
Taylor & Francis Group, 1994
ISBN 10: 0750620226
ISBN 13: 9780750620222
Antiguo o usado
Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 821879-20
Cantidad disponible: 1 disponibles
Imagen de archivo
The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750620222
Cantidad disponible: 2 disponibles
Imagen de archivo
The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750620222
Cantidad disponible: 2 disponibles
Imagen de archivo
The Marketing Book
Publicado por
Butterworth-Heinemann, 1995
ISBN 10: 0750620226
ISBN 13: 9780750620222
Antiguo o usado
Tapa dura
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1700grams, ISBN:9780750620222. Nº de ref. del artículo: 9301428
Cantidad disponible: 1 disponibles
Imagen de archivo
The Marketing Book (Third Edition)
Publicado por
A Butterworth-Heinemann Title, 1995
ISBN 10: 0750620226
ISBN 13: 9780750620222
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9780750620222. Nº de ref. del artículo: 9429713
Cantidad disponible: 1 disponibles
Imagen de archivo
The Marketing Book: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing S.)
Publicado por
A Butterworth-Heinemann Title, 1994
ISBN 10: 0750620226
ISBN 13: 9780750620222
Antiguo o usado
paperback
Librería: Stephen White Books, Bradford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Good. Ex-library book, usual marking. Clean copy in good condition. Quick dispatch from UK seller. Nº de ref. del artículo: mon0000380392
Cantidad disponible: 1 disponibles