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Sinopsis
Written for the Fundamentals of Marketing and Practice of Marketing papers of the CIM Certificate Examination, this book sets out the basic principles of marketing and their application to modern business practice.
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Reseña del editor
Now established as the standard introductory text, the third edition of this popular book has been thoroughly revised to give greater emphasis to the dynamic nature of effective marketing management.
Extracts from the reviews: `Wilmshurst's writing is admirably readable, practical and, thankfully, avoids too pretentious an academic style. He is able, in the book, to link the fundamentals and practice of marketing succinctly.' Marketing `Gives a precision and order to the subject which students will welcome.' Advertising and Marketing
The syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers, will find it of great practical value with its straightforward presentation of marketing ideas and practices. The author tackles the following key areas with a lucid and logical approach: *the marketing concept *gathering the facts *the marketing mix *price, distribution and promotion
aspects *marketing management function *marketing research *personal selling *advertising and sales promotion *international marketing *marketing planning. Any student of the Chartered Institute of Marketing Foundation Certificate and the CAM Certificate will find this text essential. Business studies students taking HND and GNVQ courses will also find its contents applicable to them. John Wilmshurst is a former Senior Examiner for the CIM and Chief Examiner for the International Advertising Association. He is one of the UK's leading marketing educators and consultants.
Biografía del autor
Currently freelance consultant and visiting lecturer on post-graduate programmes University of Greenwich. Extensive international consultancy and lecturing experience - in Europe, Africa, South America and the Far East. Author of the best-selling The Fundamentals and Practice of Marketing, The Fundamentals of Advertising and Below the Line Promition. Currently lecturing on MA Marketing and DMS programmes for the University of Greenwich.
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Fundamentals and Practice of Marketing
Publicado por
Butterworth-Heinemann, 1995
ISBN 10: 0750609974
ISBN 13: 9780750609975
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780750609975. Nº de ref. del artículo: 9617234
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The Fundamentals and Practice of Marketing
Publicado por
Butterworth-Heinemann, 1995
ISBN 10: 0750609974
ISBN 13: 9780750609975
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:0750609974. Nº de ref. del artículo: 9706332
Cantidad disponible: 1 disponibles
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Fundamentals and Practice of Marketing: Published in association with the Chartered Institute of Marketing (Marketing Series: Student)
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Paperback. Condición: Very Good. Fundamentals and Practice of Marketing: Published in association with the Chartered Institute of Marketing (Marketing Series: Student) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750609975
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Fundamentals and Practice of Marketing: Published in association with the Chartered Institute of Marketing (Marketing Series: Student)
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750609975
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The Fundamentals and Practice Marketing
Publicado por
Butterworth-Heinemann, 1995
ISBN 10: 0750609974
ISBN 13: 9780750609975
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The Fundamentals and Practice of Marketing
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The Fundamentals and Practice of Marketing
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The Fundamentals and Practice of Marketing
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Fundamentals and Practice of Marketing, Third Edition: Published in association with the Chartered Institute of Marketing (The Marketing Series)
Publicado por
Butterworth-Heinemann, 1995
ISBN 10: 0750609974
ISBN 13: 9780750609975
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Librería: Mispah books, Redhill, SURRE, Reino Unido
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Paperback. Condición: Like New. Like New. book. Nº de ref. del artículo: ERICA70407506099745
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