Marketing Strategy (Management Reader S.) - Tapa blanda

 
9780750606622: Marketing Strategy (Management Reader S.)

Sinopsis

This work covers the fundamentals of marketing by including seminal and contemporary papers on each of the basic areas of marketing with a particular emphasis on marketing management.

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Reseña del editor

This work covers the fundamentals of marketing by including seminal and contemporary papers on each of the basic areas of marketing with a particular emphasis on marketing management.

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