German (Made Simple Books) - Tapa blanda

Jackson, Eugene; Geiger, Adolph

 
9780750604345: German (Made Simple Books)

Sinopsis

"Business German" is a complete learning programme for business executives and students who need to develop their knowledge of the language in a commercial context. It assumes a very basic standard of German, and consists of short independent units which can be worked through on a self study basis or within a larger class group. However, the key feature of "Business German" is its dual function; it combines language learning with doing business in Germany and as such can be used both as a workbook and as a source of reference. Each unit looks at various aspects of German business, such as trade fairs and exhibitions, sales negotiation, consumer attitudes, business lunches, and travel, introducing dialogues and comprehension exercises, along with a wealth of information on business practices, institutions and communications. Relevant vocabulary, exercises and grammar revision sections help to keep the reader on course, and authentic business materials such as contracts, order forms, invoices, memos, telexes, letters and questionnaires add realism to the text.

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Reseña del editor

A complete beginner's course in German which covers the reqirements of syllabuses in GCSE examinations and the ordinary grade of the Scottish Certificate of Education. It is also suitable for the elementary and intermediate grades of the RSA, and gives the basic grammar required for A level and higher grades of the RSA and similar examinations.

Reseña del editor

"Business German" is a complete learning programme for business executives and students who need to develop their knowledge of the language in a commercial context. It assumes a very basic standard of German, and consists of short independent units which can be worked through on a self study basis or within a larger class group. However, the key feature of "Business German" is its dual function; it combines language learning with doing business in Germany and as such can be used both as a workbook and as a source of reference. Each unit looks at various aspects of German business, such as trade fairs and exhibitions, sales negotiation, consumer attitudes, business lunches, and travel, introducing dialogues and comprehension exercises, along with a wealth of information on business practices, institutions and communications. Relevant vocabulary, exercises and grammar revision sections help to keep the reader on course, and authentic business materials such as contracts, order forms, invoices, memos, telexes, letters and questionnaires add realism to the text.

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