The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title - Tapa blanda
Sinopsis
This work should be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, it provides practical guidance on the planning and implementation of a profitable distribution strategy.
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Reseña del editor
In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can
lead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clear
and practical guidance on the planning and implementation of a profitable distribution strategy.
Biografía del autor
Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.
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The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title
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A Butterworth-Heinemann Title 06/01/1986, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
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The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title
Publicado por
A Butterworth-Heinemann Title 06/01/1986, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
Antiguo o usado
Tapa blanda
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THE STRATEGY OF DISTRIBUTION MANAGEMENT
Publicado por
Butterworth-Heinemann, Oxford, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
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Librería: Butterfly Books GmbH & Co. KG, Herzebrock-Clarholz, Alemania
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Softcover. Condición: Sehr gut. 123 Seiten Ein umfassendes Werk über Distributionsmanagement und logistische Strategien in Unternehmen. Zustand: Einband mit geringfügigen Gebrauchsspuren, insgesamt SEHR GUTER Zustand! HC1-314-2/8-00839187 Sprache: Englisch Gewicht in Gramm: 216. Nº de ref. del artículo: 435348
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