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Sinopsis
This work should be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, it provides practical guidance on the planning and implementation of a profitable distribution strategy.
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Reseña del editor
In the search for improved profitability one area which can provide substantial opportunities, and yet is frequently neglected, is distribution. This book is about the managerial issues surrounding the creation and implementation of strategies that can
lead to a greater cost-effectiveness in distribution. This book will be relevant to people involved in all aspects of marketing since, by the very nature of the subject its effects are multi-faceted. For students and managers, the book provides clear
and practical guidance on the planning and implementation of a profitable distribution strategy.
Biografía del autor
Dr Martin Christopher is Professor of Marketing and Logistics and Chairman of the Centre for Logistics and Supply Chain Management at at Cranfield School of Management, UK.
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The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title
Publicado por
Butterworth-Heinemann Ltd, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
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The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title
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Paperback. Condición: Very Good. The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750603676
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The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title
Publicado por
Butterworth-Heinemann, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
Antiguo o usado
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The Strategy of Distribution Management: Published in Association with the Chartered Institute of Marketing a Professional Development Series Title
Publicado por
Butterworth-Heinemann, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
Antiguo o usado
Tapa blanda
Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
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Condición: Acceptable. Used - Acceptable. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library with wear and barcode page may have been removed. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-J-030-02295
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THE STRATEGY OF DISTRIBUTION MANAGEMENT
Publicado por
Butterworth-Heinemann, Oxford, 1986
ISBN 10: 0750603674
ISBN 13: 9780750603676
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Softcover. Condición: Sehr gut. 123 Seiten Ein umfassendes Werk über Distributionsmanagement und logistische Strategien in Unternehmen. Zustand: Einband mit geringfügigen Gebrauchsspuren, insgesamt SEHR GUTER Zustand! HC1-313-6/8-00839187 Sprache: Englisch Gewicht in Gramm: 216. Nº de ref. del artículo: 435348
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The Strategy of Distribution Management: Published in association with the Chartered Institute of Marketing A Professional Development Series title
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Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750603676
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