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Sinopsis
What is marketing?. This is a question asked not only by students and those who have newly entered the business world. All too frequently it is asked by many who have spent years engaged in commercial and industrial activity. This book seeks to explain in straightforward terms what is meant by the marketing concept, Marketing is essentially an attitude of mind. Its principles apply to all forms of commercial enterprise. Although selling plays an essential part the total marketing function is concerned with a much wider spectrum embracing market research and analysis, product planning, co-ordination and pricing, advertising and promotion as well as the study of distribution policies and methods.
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Reseña del editor
This book combines basic marketing theory with practice and offers an excellent introduction to business and marketing students at professional and college level. There are chapters on the marketing of services and customer care, and additional material features on the growth of commercial sponsorship, export trading, modern advertising techniques and ecological factors in new product development. A glossary of marketing terms is included, and exercises throughout make this book ideally suited to self-study students.
Reseña del editor
What is marketing?. This is a question asked not only by students and those who have newly entered the business world. All too frequently it is asked by many who have spent years engaged in commercial and industrial activity. This book seeks to explain in straightforward terms what is meant by the marketing concept, Marketing is essentially an attitude of mind. Its principles apply to all forms of commercial enterprise. Although selling plays an essential part the total marketing function is concerned with a much wider spectrum embracing market research and analysis, product planning, co-ordination and pricing, advertising and promotion as well as the study of distribution policies and methods.
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Marketing (Made Simple Books)
Publicado por
Made Simple, 1991
ISBN 10: 0750601388
ISBN 13: 9780750601382
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR004631011
Gastos de envío:
EUR 6,45
De Reino Unido a Estados Unidos de America
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Cantidad disponible: 1 disponibles
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Marketing (Made Simple Books)
Publicado por
Made Simple, 1991
ISBN 10: 0750601388
ISBN 13: 9780750601382
Antiguo o usado
Paperback
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Nº de ref. del artículo: GOR001795429
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EUR 6,45
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Cantidad disponible: 1 disponibles
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Marketing (Made Simple Books)
Librería: AwesomeBooks, Wallingford, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. Marketing (Made Simple Books) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780750601382
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Marketing, Third Edition
Publicado por
Made Simple, 1991
ISBN 10: 0750601388
ISBN 13: 9780750601382
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Tapa blanda
Librería: MusicMagpie, Stockport, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 1753696386. 7/28/2025 9:53:06 AM. Nº de ref. del artículo: U9780750601382
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Marketing (Made Simple Books)
Librería: Bahamut Media, Reading, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 6545-9780750601382
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Marketing
Publicado por
Made Simple Books, 1992
ISBN 10: 0750601388
ISBN 13: 9780750601382
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Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9780750601382. Nº de ref. del artículo: 8666813
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EUR 14,89
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Marketing (Made Simple Books)
Publicado por
Made Simple, 1991
ISBN 10: 0750601388
ISBN 13: 9780750601382
Antiguo o usado
Tapa blanda
Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00750601388-G
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Cantidad disponible: 1 disponibles