The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business - Tapa blanda

Gee, Rowland; Sloan, Danny; Symes, Graham

 
9780749484729: The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business
Tapa blanda
ISBN 10: 0749484721 ISBN 13: 9780749484729
Editorial: Kogan Page, 2019

Sinopsis

<p>The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming.<br><br> <b><i>The Retail Start-Up Book </i></b>provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, <i><b>The Retail Start-Up Book</b></i> meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.</p>

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Acerca de los autores

<b>Rowland Gee </b>is the co-founder of Grey4Gold Ltd a offering mentoring and support to SME retailers. He has over 30 years broad-based experience in the retail sector, running publicly listed companies. He was appointed Chief Executive of Moss Bros Group plc in 1989 and a period of financial success and building significant market share in men's clothing. Under his leadership, Moss Bros entered a strategic and extremely valuable business relationship with Hugo Boss, resulting in 17 high profile Hugo Boss stores being established in the UK.

<b>Danny Sloan </b>is co-founder of Grey4Gold Ltd. He had a 25 year career at BAA and was BAA Director of Planning 2012 to ensure BAA airports delivered the First and Lasting Impression for UK plc across its airports during the London Olympics. He is a Fellow of The Chartered Institute of Marketing.

<b>Graham Symes </b>is an experienced finance director working across the retail and wholesale fashion sectors. His clients have included Harrods, Harvey Nichols and Selfridges, as well as Christian Lacroix and their parent company LVMH.

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Editorial
Kogan Page
Año de publicación
2019
Idioma
Inglés
ISBN 10 
0749484721
ISBN 13 
9780749484729
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
272
Contacto del fabricante
no disponible
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Pärnu mnt. 139b-14
Tallinn
11317
Estonia

Otras ediciones populares con el mismo título

9780749498757: Retail Start-Up Book: Successfully Plan, Launch and Grow a Business

Edición Destacada

ISBN 10:  0749498757 ISBN 13:  9780749498757
Editorial: Kogan Page, 2019
Tapa dura