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The TV Brand Builders: How to Win Audiences and Influence Viewers - Tapa blanda

Bryant, Andy; Mawer, Charlie

 
9780749476687: The TV Brand Builders: How to Win Audiences and Influence Viewers
Tapa blanda
ISBN 10: 0749476680 ISBN 13: 9780749476687
Editorial: Kogan Page, 2016

Sinopsis

The TV Brand Builders is the account of how the biggest television networks, channels and programs are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally-defining TV promos, digital and social media campaigns and design identities. Two leading practitioners interview 50 international industry experts to show how these favorite TV shows find an audience, and how the great TV brands are built. Examples drawn from major broadcasters such as Fox, AMC, and HBO, and popular shows including "American Horror Story," "Mad Men," and "Doctor Who" highlight the marketing, advertising, and design techniques that work best in TV.

The TV Brand Builders brings to life the launching of blockbuster dramas and the promotion of major sporting events, and covers from building online trailers to creating entirely new TV channels. It provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, smart mobile devices, and social media. Practical advice and strategic insight is blended with insightful stories from the ratings front line, all supported by a video-rich stream of online resources.

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Acerca de los autores

<b>Andy Bryant </b>is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specialising in marketing and design for entertainment and media companies. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing and creativity. He is Honorary Professor in Film and Media at the University of Nottingham.

<b>Charlie Mawer</b> is Executive Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including the BBC, UKTV, NBC Universal and Fox, winning myriad creative awards including European Agency of the Year for four successive years. A BAFTA nominee and former Promax UK chairman, Charlie has lectured around the world including for a number of universities, TEDx, the BFI and D&amp;AD.

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Editorial
Kogan Page
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0749476680
ISBN 13 
9780749476687
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
344
Contacto del fabricante
no disponible
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Pärnu mnt. 139b-14
Tallinn
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Estonia