Artículos relacionados a The TV Brand Builders: How to Win Audiences and Influence...
Sinopsis
The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities.
Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca de los autores
Andy Bryant is Managing Director of Red Bee, a London-based, internationally acclaimed creative agency specialising in marketing and design for entertainment and media companies. He is a recognised thought leader in his field and frequent speaker at leading industry conferences globally on TV brand strategy, marketing and creativity. He is Honorary Professor in Film and Media at the University of Nottingham.
Charlie Mawer is Executive Creative Director of Red Bee, responsible for their global creative output. Acknowledged world leaders in channel branding and entertainment marketing, they have worked in over 30 countries with clients including the BBC, UKTV, NBC Universal and Fox, winning myriad creative awards including European Agency of the Year for four successive years. A BAFTA nominee and former Promax UK chairman, Charlie has lectured around the world including for a number of universities, TEDx, the BFI and D&AD.
"Sobre este título" puede pertenecer a otra edición de este libro.
Comprar nuevo
Ver este artículo
EUR 31,25
EUR 10,23 gastos de envío desde Reino Unido a España
Destinos, gastos y plazos de envíoResultados de la búsqueda para The TV Brand Builders: How to Win Audiences and Influence...
Imagen del vendedor
The TV Brand Builders: How to Win Audiences and Influence Viewers
Publicado por
Kogan Page, 2016
ISBN 10: 0749476680
ISBN 13: 9780749476687
Antiguo o usado
Tapa blanda
Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Nº de ref. del artículo: wbb0023536751
Cantidad disponible: 1 disponibles
Imagen de archivo
The TV Brand Builders: How to Win Audiences and Influence Viewers
Librería: Greener Books, London, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 4920496
Cantidad disponible: 1 disponibles
Imagen de archivo
The TV Brand Builders: How to Win Audiences and Influence Viewers
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Fine. Nº de ref. del artículo: GOR008364454
Cantidad disponible: 1 disponibles
Imagen de archivo
The TV Brand Builders: How to Win Audiences and Influence Viewers
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR007927167
Cantidad disponible: 2 disponibles
Imagen de archivo
The TV Brand Builders: How to Win Audiences and Influence Viewers
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 312. Nº de ref. del artículo: 374012592
Cantidad disponible: 1 disponibles
Imagen de archivo
The TV Brand Builders: How to Win Audiences and Influence Viewers
Librería: Books Puddle, New York, NY, Estados Unidos de America
Calificación del vendedor: 4 de 5 estrellas
Condición: New. pp. 312. Nº de ref. del artículo: 26373114223
Cantidad disponible: 1 disponibles
Imagen de archivo
The TV Brand Builders
Librería: PBShop.store UK, Fairford, GLOS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
PAP. Condición: New. New Book. Shipped from UK. Established seller since 2000. Nº de ref. del artículo: FW-9780749476687
Cantidad disponible: 15 disponibles
Imagen de archivo
The TV Brand Builders: How to Win Audiences and Influence Viewers
Librería: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Calificación del vendedor: 5 de 5 estrellas
Condición: New. From advertising to audience retention, this book provides incisive yet practical guidance on the creation and maintenance of brands in television broadcasting. Num Pages: 328 pages, illustrations. BIC Classification: APT; KJS; KNTD. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 19. Weight in Grams: 550. . 2016. Paperback. . . . . Nº de ref. del artículo: V9780749476687
Cantidad disponible: Más de 20 disponibles
Imagen del vendedor
The TV Brand Builders
Librería: Rarewaves USA, OSWEGO, IL, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: New. The TV Brand Builders is the definitive account of how the biggest television networks, channels and programmes are created as brands, with rare privileged access to the marketing strategies and creative thinking behind culturally defining TV promos, digital and social media campaigns and design identities. Written by two leading practitioners responsible for work as famous as the BBC One hippos, the creation of a TV channel called Dave and the re-launch of Doctor Who, and featuring interviews with 50 leading industry experts from 8 countries, from HBO to ESPN, from DreamWorks to CANAL+, The TV Brand Builders combines practical advice and strategic insight with exclusive stories from the ratings front line. Online resources include a bonus chapter on TV channel design in a multi-screen world, plus a 'Student and Instructor's Manual' with chapter summaries. Nº de ref. del artículo: LU-9780749476687
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
The TV Brand Builders: How to Win Audiences and Influence Viewers
Librería: Biblios, Frankfurt am main, HESSE, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. pp. 312. Nº de ref. del artículo: 18373114213
Cantidad disponible: 1 disponibles