Campaigns that Shook the World: The Evolution of Public Relations

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9780749475093: Campaigns that Shook the World: The Evolution of Public Relations
Reseña del editor:

Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shocked the World provides the inside story on the pivotal PR campaigns of the past four decades, following the maturation and expansion of the PR industry towards today's cutting edge practice. It examines ten of these campaigns in detail - from the 1970s to the present day - explaining their strategy and tactics; looking at the imagery and icons they created; and, crucially, interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects. Each chapter is built around extended case studies, providing an accessible and lucid account of modern PR and its interaction with cultural icons and newsworthy events with global impact.

Casting an eye over a selection of thrilling developments in music, sport, politics, media and public life, but not shying away from difficult topics around war, terrorism and criminal activity, Campaigns that Shocked the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcases just how powerful PR can be as an instrument of change, for the good, and at times for the less than good. Following a unique exhibition entitled The Art of Spin at the V&A Museum, it includes the best of the PR memorabilia contained within the exhibition, as well as insight into the central characters themselves, including Alastair Campbell, Lord Tim Bell, Lynne Franks, Sir Bob Geldof, Lord Maurice Saatchi, Matthew Freud and many others.

Reseña del editor:

Over the past four decades, a series of PR campaigns have helped to shape popular culture and influence public opinion. Campaigns that Shook the World provides the inside story on the pivotal PR campaigns of the past four decades, following the maturation and expansion of the PR industry towards today's practice. It examines ten of these campaigns in detail from the 1970s to the present day:

- explaining their strategy and tactics

- looking at the imagery and icons they created

- interviewing the powerful, flamboyant personalities who crafted and executed these seminal projects.

Each chapter is built around extended case studies on the following:

- Thatcherism (1979)

- New Labour

- The Royal Family

- The Rolling Stones (1981)

- David Beckham

- London 2012

- Product [RED]

- The Obama Campaign (2008)

- Dove Real Beauty

Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcases just how powerful PR can be as an instrument of change, for the good, and at times for the less than good. It contains insights from Alastair Campbell, Lord Tim Bell, Alan Edwards, Paddy Harverson, Matthew Freud and many others.

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Danny Rogers
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749475099 ISBN 13: 9780749475093
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 232 x 154 mm. Language: English . Brand New Book. Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain s royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove s Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR s uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. Nº de ref. de la librería AA99780749475093

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Danny Rogers
Editorial: Kogan Page Ltd, United Kingdom (2015)
ISBN 10: 0749475099 ISBN 13: 9780749475093
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Descripción Kogan Page Ltd, United Kingdom, 2015. Paperback. Estado de conservación: New. 232 x 154 mm. Language: English . Brand New Book. Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain s royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove s Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR s uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. Nº de ref. de la librería AA99780749475093

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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. This item is printed on demand. Nº de ref. de la librería 0749475099

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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Campaigns That Shook the World: The Evolution of Public Relations, Danny Rogers, Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others. Nº de ref. de la librería B9780749475093

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Rogers, Danny
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Descripción Kogan Page, 2015. Estado de conservación: New. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358. . 2015. Paperback. . . . . . Nº de ref. de la librería V9780749475093

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Rogers, Danny
Editorial: Kogan Page
ISBN 10: 0749475099 ISBN 13: 9780749475093
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Descripción Kogan Page. Estado de conservación: New. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358. . 2015. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749475093

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Danny Rogers
ISBN 10: 0749475099 ISBN 13: 9780749475093
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Descripción Paperback. Estado de conservación: New. Not Signed; Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment. book. Nº de ref. de la librería ria9780749475093_rkm

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