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Sinopsis
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
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Acerca del autor
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.
"Sobre este título" puede pertenecer a otra edición de este libro.
- EditorialKogan Page
- Año de publicación2016
- ISBN 10 074947470X
- ISBN 13 9780749474706
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición1
- Número de páginas344
- Contacto del fabricante{language_tag:es_ES,value:"Authorised Rep Compliance Ltd; GPSR Enquiries; info@authorisedrepcompliance.co.uk"}
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Publicado por
Kogan Page, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Publicado por
Kogan Page, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Publicado por
Kogan Page, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
Antiguo o usado
Tapa blanda
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Kogan Page Ltd, United Kingdom, London, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Paperback. Condición: Very Good. The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR008468559
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Paperback. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 3439625
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Paperback. Condición: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 4007532
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Publicado por
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Imagen de archivo
Digital Marketing Strategy : An Integrated Approach to Online Marketing
Publicado por
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
Antiguo o usado
Tapa blanda
Original o primera edición
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 1st Edition. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: 18673953-6
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