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Sinopsis
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers.
Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.
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Acerca del autor
Simon Kingsnorth is a recognized digital marketing expert with over 20 years of industry experience, he was formerly the Global Head of Digital Marketing at Citi Bank and has provided consultancy services to leading brands such as Vodafone, Asda and Lloyds TSB. He is currently the Founder and CEO of SK, which is a Strategic marketing company that supports small and large businesses around the world to build and execute highly successful marketing strategies.
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Publicado por
Kogan Page, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Librería: Phatpocket Limited, Waltham Abbey, HERTS, Reino Unido
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Condición: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Nº de ref. del artículo: Z1-K-018-01708
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Publicado por
Kogan Page, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Publicado por
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Digital Marketing Strategy : An Integrated Approach to Online Marketing
Publicado por
Kogan Page, Limited, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
Antiguo o usado
Tapa blanda
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Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Condición: Very Good. 1st Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 18675325-6
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Librería: Brit Books, Milton Keynes, Reino Unido
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Paperback. Condición: Used; Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Nº de ref. del artículo: 3439625
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Paperback. Condición: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 3385312
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Librería: Greener Books, London, Reino Unido
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Paperback. Condición: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Nº de ref. del artículo: 4441847
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Kogan Page 03/05/2016, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Librería: Bahamut Media, Reading, Reino Unido
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Kogan Page 03/05/2016, 2016
ISBN 10: 074947470X
ISBN 13: 9780749474706
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Librería: AwesomeBooks, Wallingford, Reino Unido
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Condición: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780749474706
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Digital Marketing Strategy: An Integrated Approach to Online Marketing
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Paperback. Condición: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 2.7. Nº de ref. del artículo: G074947470XI5N00
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