In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence.
By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Online resources include self-test questions, chapter review Q&A and an Instructor's Manual with text sources and instructions.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,74
A Estados Unidos de America
Descripción Paperback. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0749474017
Descripción Condición: new. Nº de ref. del artículo: newMercantile_0749474017
Descripción Paperback. Condición: new. New. Nº de ref. del artículo: Wizard0749474017
Descripción Condición: new. Nº de ref. del artículo: FrontCover0749474017
Descripción Paperback. Condición: new. Brand New Copy. Nº de ref. del artículo: BBB_new0749474017
Descripción Paperback. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0749474017
Descripción Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0749474017
Descripción Condición: New. Nº de ref. del artículo: 23301504-n
Descripción Soft Cover. Condición: new. Nº de ref. del artículo: 9780749474010
Descripción paperback. Condición: New. Language: ENG. Nº de ref. del artículo: 9780749474010