Managing Projects in Research and Development: Applying Effective Tools and Processes to R&D Initiatives - Tapa blanda

Sinopsis

At a time when investment in new product development is at an all time high and innovation is recognised as the key the driver of business success, the need for successful R&D projects to lead growth is more important than ever. However, many such projects lack the rigor and defined processes that significantly increase chances of success. Managing Projects in Research and Development is the first title to combine the tools and processes of project management and apply them to the challenging field of R&D. With in-depth case studies from leading organisations, including GlaxoSmithKline, Unilever and Vodafone, it outlines why R&D initiatives depend on project management approaches before presenting the fundamental tools and how to implement them. Addressing the different risks involved, it also compares the 'stage gate process' of new product development with the stages of a project life cycle. Essential reading for practitioners as well as students, Managing Projects in Research and Development provides the three dimensions of projects success (well defined goals, methods and organizations) to help you achieve targets as well as measure, improve and sustain the performance of any R&D project.

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