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Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice) - Tapa blanda

Libro 13 de 18: PR In Practice

Griffin, Andrew

 
9780749469924: Crisis, Issues and Reputation Management: A Handbook for PR and Communications Professionals (PR In Practice)
Tapa blanda
ISBN 10: 0749469927 ISBN 13: 9780749469924
Editorial: Kogan Page, 2017

Sinopsis

<p><b>Handling a crisis and knowing how to manage the potential reputational damage that can occur has become a top priority for all businesses. Learn from international brands like Nestle, Unilever, McDonalds, Cadbury, RBS and more, to discover the value of reputation management and how to effectively and proactively approach the Corporate Social Responsibility of your business. </b></p><p>Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.</p><p><i><b>Crisis, Issues and Reputation Management</b></i> defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business. </p><p>Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.</p><p>Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.</p>

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Acerca del autor

<b>Andrew Griffin</b>, based in London, UK, has spent over 20 years as a crisis, issues and reputation adviser and is founder of The Griffin Consultancy which offers crisis and issues management services directly to clients and via strategic partnerships. He has helped some of the world's biggest companies and most trusted organisations respond to adversity. A former CEO of crisis and issues specialists Regester Larkin and lead partner of Deloitte's Reputation, Crisis and Resilience practice, he supports clients across all sectors, working with Boards, senior executive teams, communications teams and resilience functions.

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Editorial
Kogan Page
Año de publicación
2017
Idioma
Inglés
ISBN 10 
0749469927
ISBN 13 
9780749469924
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
280
Contacto del fabricante
no disponible
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