Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status

3,38 valoración promedio
( 24 valoraciones por Goodreads )
 
9780749469405: Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status
Ver todas las copias de esta edición ISBN.
 
 
Críticas:

"A combination of clarity, enthusiasm and common sense... reading this is a rewarding experience." (Professor Malcolm McDonald, Emeritus Professor, Cranfield School of Management)

"Will help any business focus their sales activities where they matter... this is the essential guide to global best practice." (Winning Business)

"For those who are embarking on key account management from a major project perspective then this is a good introduction....it has good information and guidance on how to select your key accounts and the overall key account management process." ("Getting to Grips with Key Account Management" Kim Tasso's Blog 2013-04-25)

"A good overview of analytical tools, sound advice on strategy, timely warnings and software and planning tools. We highly recommend this book to anyone with an interest in key corporate sales." (getAbstract, Inc.)

"Presents a planning methodology for identifying, obtaining, retaining, and developing key customers." (Journal of Economic Literature)

Reseña del editor:

An organization's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology.

This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT's role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers.

Key Account Management is also supported by a number of online resources, including helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Cheverton, Peter
Publicado por Kogan Page 2/28/2015 (2015)
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Paperback or Softback Cantidad disponible: 4
Librería
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page 2/28/2015, 2015. Paperback or Softback. Condición: New. Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status. Book. Nº de ref. del artículo: BBS-9780749469405

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 33,22
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Peter Cheverton
Publicado por Kogan Page Ltd, United Kingdom (2017)
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Paperback Cantidad disponible: 10
Librería
Book Depository International
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2017. Paperback. Condición: New. 6th Revised edition. Language: English . Brand New Book. An organization s key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT s role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Key Account Management is also supported by a number of online resources, including helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed. Nº de ref. del artículo: AA99780749469405

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 37,76
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Peter Cheverton
Publicado por Kogan Page Ltd, United Kingdom (2017)
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Paperback Cantidad disponible: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, United Kingdom, 2017. Paperback. Condición: New. 6th Revised edition. Language: English . Brand New Book. An organization s key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT s role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Key Account Management is also supported by a number of online resources, including helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed. Nº de ref. del artículo: AA99780749469405

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 37,91
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Cheverton, Peter
Publicado por Kogan Page (2015)
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Tapa blanda Cantidad disponible: 5
Librería
Valoración
[?]

Descripción Kogan Page, 2015. Condición: New. Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 169 x 23. Weight in Grams: 700. . 2015. 6th Edition. Paperback. . . . . . Nº de ref. del artículo: V9780749469405

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 40,91
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Irlanda a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Cheverton, Peter
Publicado por Kogan Page Ltd (2015)
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Cantidad disponible: 1
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción Kogan Page Ltd, 2015. PAP. Condición: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. del artículo: F6-9780749469405

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 31,55
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,22
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Peter Cheverton
Publicado por Kogan Page 2015-02-03, London (2015)
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo paperback Cantidad disponible: > 20
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción Kogan Page 2015-02-03, London, 2015. paperback. Condición: New. Nº de ref. del artículo: 9780749469405

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 36,24
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,81
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Peter Cheverton
Publicado por Kogan Page Limited
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Cantidad disponible: 3
Librería
Majestic Books
(London, ,, Reino Unido)
Valoración
[?]

Descripción Kogan Page Limited. Condición: New. Nº de ref. del artículo: 132470224

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 37,66
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,24
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Cheverton, Peter
Publicado por Kogan Page
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Tapa blanda Cantidad disponible: 5
Librería
Kennys Bookstore
(Olney, MD, Estados Unidos de America)
Valoración
[?]

Descripción Kogan Page. Condición: New. Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 169 x 23. Weight in Grams: 700. . 2015. 6th Edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. del artículo: V9780749469405

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 44,03
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Peter Cheverton
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Cantidad disponible: > 20
Librería
BWB
(Valley Stream, NY, Estados Unidos de America)
Valoración
[?]

Descripción Condición: New. Depending on your location, this item may ship from the US or UK. Nº de ref. del artículo: 97807494694050000000

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 44,30
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Peter Cheverton
Publicado por Kogan Page 2015-02-03 (2015)
ISBN 10: 0749469404 ISBN 13: 9780749469405
Nuevo Cantidad disponible: 5
Librería
Chiron Media
(Wallingford, Reino Unido)
Valoración
[?]

Descripción Kogan Page 2015-02-03, 2015. Condición: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. del artículo: NU-TBS-00003862

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 39,83
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,53
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda