Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

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9780749467791: Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Book by Brace Ian

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"Effectively illustrates the importance of the questionnaire as a decision-making tool... Questionnaire Design will be a useful reference for those in the market research industry and a comprehensive introduction for those interested in mastering the intricacies of questionnaire development. This highly informative volume would also serve as a valuable companion for advanced undergraduate and graduate students alike." ( Choice Magazine)

"A book that would sit very comfortably on the bookshelf of any marketing undergraduate... ideal for any serious market researcher who needs a quick reference book." ( Media Week)

"A well written text, which is both easily accessible in style and yet informative... Through its clear structure and step-by-step guidance it offers students a detailed guide through the oft thought simple, but actually complex and exacting process of questionnaire design. Many invaluable pointers are offered on pitfalls to avoid and factors to consider. A key strength is the practical advice offered." (Fiona Syson, Senior Lecturer in Marketing, Edge Hill University)

Reseña del editor:

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research being undertaken.

Fully updated with new content on encouraging respondent involvement through the gamification of questionnaires, this third edition of Questionnaire Design also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research.

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Ian Brace
ISBN 10: 0749467797 ISBN 13: 9780749467791
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97807494677910000000

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Ian Brace
Editorial: Kogan Page Ltd, United Kingdom (2013)
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Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 3rd Revised edition. 230 x 156 mm. Language: English . Brand New Book. Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Nº de ref. de la librería AA99780749467791

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Ian Brace
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ISBN 10: 0749467797 ISBN 13: 9780749467791
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Descripción Kogan Page Ltd, United Kingdom, 2013. Paperback. Estado de conservación: New. 3rd Revised edition. 230 x 156 mm. Language: English . Brand New Book. Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Nº de ref. de la librería AA99780749467791

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ISBN 10: 0749467797 ISBN 13: 9780749467791
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Descripción Paperback. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 6531418

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Descripción Kogan Page 2013-06-03, London, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780749467791

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Descripción Kogan Page Ltd. Paperback. Estado de conservación: new. BRAND NEW, Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (3rd Revised edition), Ian Brace, Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard form on which facts, comments and attitudes can be recorded, and facilitate data processing. Questionnaire Design explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. The book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Fully updated with new content on encouraging respondent involvement, this new edition also includes the latest information on online and mobile questionnaires, their problems and potential. This book will be a useful addition to the bookshelf of every student or practitioner of market research. Nº de ref. de la librería B9780749467791

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Descripción Kogan Page Ltd, 2013. Estado de conservación: New. 2013. Third Edition. Paperback. Explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. This book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Series: Market Research in Practice. Num Pages: 296 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 159 x 232 x 16. Weight in Grams: 464. . . . . . . Nº de ref. de la librería V9780749467791

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Descripción Kogan Page Ltd, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería F6-9780749467791

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Descripción Kogan Page Ltd. Estado de conservación: New. 2013. Third Edition. Paperback. Explains the role of questionnaires in market research and looks at different types of questionnaire, examining when and how they should be deployed. This book explains how to plan, structure and compose the right questionnaire for the research you are undertaking. Series: Market Research in Practice. Num Pages: 296 pages, Illustrations. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 159 x 232 x 16. Weight in Grams: 464. . . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780749467791

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