The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

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9780749466596: The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser
From the Publisher:

Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical.

Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers.

About the Author:

Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Company.

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Belleghem, Steven Van
ISBN 10: 0749466596 ISBN 13: 9780749466596
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Belleghem, Steven Van
Editorial: Kogan Page 2012-05-03 (2012)
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Belleghem, Steven Van
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Belleghem, Steven Van
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 232 x 154 mm. Language: English . Brand New Book. Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers. Nº de ref. de la librería AA99780749466596

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Belleghem, Steven Van
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Descripción Kogan Page Ltd, United Kingdom, 2012. Paperback. Estado de conservación: New. 232 x 154 mm. Language: English . Brand New Book. Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with the new-sprung breed of consumers. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help you transform your company strategy and kick-start conversations with your customers. Nº de ref. de la librería AA99780749466596

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Descripción Kogan Page 1, United Kingdom. Trade Paperback. Estado de conservación: New. TRADE PAPERBACK Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. Business>General. Book: NEW, New. Bookseller Inventory # 64978074946659600. Nº de ref. de la librería 64978074946659600

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Belleghem, Steven Van
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Descripción Kogan Page. Paperback. Estado de conservación: New. Paperback. 224 pages. Dimensions: 9.1in. x 6.1in. x 0.6in.The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques areno longer effective, marketers need toengage with the new breed of consumers. Inorderfor marketers to become effective conversation managers, its essential forthemto learn to listen and communicate withtheir consumers. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns, this book is full of practical tools to help transforma companys strategy and kick-start conversations with its customers. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. de la librería 9780749466596

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Descripción Kogan Page, 2012. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Mobile devices, new digital technologies and the increasing popularity of social media all contribute to the ever-growing gap between internet-savvy consumers and traditional means of advertising. With the old tried and tested techniques no longer being effective, marketers, who do not want to fall behind, need to find novel ways to engage with . Nº de ref. de la librería ABE_book_new_0749466596

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Descripción Paperback. Estado de conservación: New. 157mm x 17mm x 233mm. Paperback. The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 212 pages. 0.345. Nº de ref. de la librería 9780749466596

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Belleghem, Steven Van
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Descripción Kogan Page, 2012. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0749466596

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