The Conversation Company: Boost Your Business Through Culture, People and Social Media - Tapa blanda

Belleghem, Steven Van

 
9780749464738: The Conversation Company: Boost Your Business Through Culture, People and Social Media
Tapa blanda
ISBN 10: 0749464739 ISBN 13: 9780749464738
Editorial: Kogan Page, 2012

Sinopsis

Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion.

The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization.

Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Steven Van Belleghem is a successful entrepreneur, academic, speaker and author. He is a Managing Partner of InSites Consulting, (a fast growing market research & consultancy firm), Professor at Vlerick Leuven Gent Management School and author of The Conversation Manager.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Kogan Page
Año de publicación
2012
Idioma
Inglés
ISBN 10 
0749464739
ISBN 13 
9780749464738
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
288
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania