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Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation - Tapa blanda
Sinopsis
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
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Acerca de los autores
Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world.
Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.
Calvin Jones is a freelance writer, journalist, blogger, online marketer and author who helps organisations of all sizes to communicate more effectively both on and off-line. With a broad foundation of experience with large public utilities, SMEs and technology start-ups, over the years Calvin has refined his talent for taking complex ideas and making them accessible to a mainstream audience.
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- EditorialKogan Page
- Año de publicación2012
- ISBN 10 0749464275
- ISBN 13 9780749464271
- EncuadernaciónTapa blanda
- IdiomaInglés
- Número de edición2
- Número de páginas304
- Contacto del fabricanteno disponible
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Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
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Kogan Page, Limited, 2012
ISBN 10: 0749464275
ISBN 13: 9780749464271
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
Publicado por
Kogan Page, Limited, 2012
ISBN 10: 0749464275
ISBN 13: 9780749464271
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Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. 2nd Edition. Ships from the UK. Used book that is in clean, average condition without any missing pages. Nº de ref. del artículo: GRP97920394
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Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation
Publicado por
Kogan Page, Limited, 2012
ISBN 10: 0749464275
ISBN 13: 9780749464271
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Tapa blanda
Librería: Better World Books Ltd, Dunfermline, Reino Unido
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Paperback. Condición: Very Good. Understanding Digital Marketing: Marketing Strategies For Engaging The Digital Generation: Volume 1 This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780749464271
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
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Kogan Page, 2013
ISBN 10: 0749464275
ISBN 13: 9780749464271
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Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749464271. Nº de ref. del artículo: 8665495
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Publicado por
Kogan Page, 2013
ISBN 10: 0749464275
ISBN 13: 9780749464271
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749464271. Nº de ref. del artículo: 8665497
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Publicado por
Kogan Page, 2012
ISBN 10: 0749464275
ISBN 13: 9780749464271
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749464271. Nº de ref. del artículo: 8665499
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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
Publicado por
Kogan Page, 2013
ISBN 10: 0749464275
ISBN 13: 9780749464271
Antiguo o usado
Tapa blanda
Librería: Anybook.com, Lincoln, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749464271. Nº de ref. del artículo: 8665496
Cantidad disponible: 1 disponibles