When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. But in Europe, the process of commercializing IP remains fraugt with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction. Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, whilst also offering a template for 'best practice' in IP management.About the Author:
Adam Jolly is a business writer and editor, specializing in the management of growth, innovation, technology and risk. He has produced titles for many of Britain's leading business organizations, and his work appears regularly in the national press. He is the consultant editor of The Growing Business Handbook and The Innovation Handbook, both published by Kogan Page.
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Descripción Kogan Page 1, United Kingdom. Hardcover. Estado de conservación: New. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. History and Social Science>Politics>General. Book: NEW, New. Bookseller Inventory # 64978074946415800. Nº de ref. de la librería 64978074946415800
Descripción Kogan Page, 2012. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: This third edition of The Handbook of European Intellectual Property Management provides a fresh examination of the issues facing businesses across Europe who are looking to maximise and protect the value of their innovations, knowledge and brands, and shows how enterprises can put IP at the heart of their business and manage it as an asset. Nº de ref. de la librería ABE_book_new_0749464151
Descripción Kogan Page, 2012. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0749464151
Descripción Kogan Page, 2016. Paperback. Estado de conservación: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Nº de ref. de la librería ria9780749464158_lsuk
Descripción Kogan Page, 2012. Hardcover. Estado de conservación: Brand New. 3rd edition. 448 pages. 10.00x7.00x1.25 inches. In Stock. Nº de ref. de la librería zk0749464151