Sinopsis
Enduring Success investigates a key question in business today: how can companies succeed over time? Based on a six-year study of some of Europe's oldest and most stellar companies, targeting nine that have survived for more than 100 years, it analyses why these companies have significantly outperformed the market over the past fifty years and reveals the secrets of enduring greatness.
Half of the Fortune Global 500 companies that are 100 years old or older can be found in Europe, as can 72 of the 100 oldest family businesses in the world. Enduring Success investigates the strategies that they have implemented and the nature of the leadership of these organizations, revealing that the greatest companies adapt to a constantly changing environment.
Enduring Success provides practical advice grounded in research and best practice for business leaders who can learn from the history of some of the world's greatest institutions including AEG, Allianz, Ciments Français, Ericsson, Glaxo, HSBC, Lafarge, Legal & General, Nokia, Munich Re, Shell, Prudential, and Siemens.
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Acerca del autor
Christian Stadler teaches strategy at the University of Bath and was previously based at Tuck School of Business at Dartmouth, one of the world's leading MBA schools. Prior to that he was a visiting fellow at Harvard Business School and is a widely acknowledged authority on longevity. For the past decade he has investigated long-lived corporations-how they grow, adapt, and consistently beat their competitors.
Christian Stadler regularly speaks at conferences and his work has been featured in the Harvard Business Review and Fast Company. He has also worked for Roland Berger, Europe's largest strategy consultant and he has advised some of the world's most successful corporate giants. He is also a representative at the Strategic Management Society, the leading association of strategists.
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Enduring Success: What We Can Learn from Outstanding Corporations
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Enduring Success: What We Can Learn from the History of Outstanding Corporations
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Stanford University Press, 2011
ISBN 10: 0749463597
ISBN 13: 9780749463595
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