<p>Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. <b>A Guide to Open Innovation and Crowdsourcing</b> explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.<br><br>Written by an international team of eminent thinkers, writers and practitioners in the field, <b>A Guide to Open Innovation and</b> <b>Crowdsourcing</b> covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.<br><br>With corporate case studies and best practice advice, <b>A Guide to Open Innovation and Crowd Sourcing</b> is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.</p>
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<b>Paul Sloane</b> is an experienced speaker, course leader and facilitator. A recognised authority on innovation and creative speaking, he speaks and gives workshops to leading corporations around the world. He is also the best-selling author of <i><b>How to Be a Brilliant Thinker</b>, </i><i><b>The Innovative Leader</b>, </i><i><b>The Leader's Guide to Lateral Thinking Skills</b> </i>and editor of <i><b>A Guide to Open Innovation and Crowdsourcing</b></i>, all published by Kogan Page.
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