A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts

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9780749463076: A Guide to Open Innovation and Crowdsourcing: Advice From Leading Experts


Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind 

Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: 

-what open innovation and crowdsourcing are 
-how to manage virtual teams and co-create with outsiders 
-how to handle legal and IP issues 
-how to get started with open innovation in your business 
-common mistakes and pitfalls to avoid 

With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way.

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About the Author:


Paul Sloane is an experienced speaker, course leader and facilitator as well as a leading author of lateral thinking puzzles. He speaks and gives workshops on innovation and creative thinking to corporations around the world. He has written The Leaders Guide to Lateral Thinking Skills, The Innovative Leader, and How to Be a Brilliant Thinker, all published by Kogan Page.

Review:


"[D]raws together some of the best advice on this growing area into a single volume... If your company is thinking about venturing into the brave new world of open innovation, this book ought to be on your must-read list. You'll gain some important insights into where to start, things you need to consider and what to watch out for." --Chuck Frey, www.innovationtools.com 

“This book is an essential guide to both Open Innovation and crowdsourcing, because it is a compilation of the best thinking by experts on both subjects... A Guide to Open Innovation and Crowdsourcing has a good mix of theoretical and practical material, so there is likely to be something of value for everyone, regardless of one’s specific interest or responsibility.” 
--ForeWord Book Reviews 

"The guide offers you to explore the field and gives examples, what challenges companies met and how they were overcome. And those who are familiar with change management of personal effectiveness approaches, may find similar approaches in some of the chapters. With the valuable extension of how these concepts can be applied more effective in a networked environment or crowd sourcing approach." 
--Fred Zimny, serve4impact.com 

"[A] valuable resource for those interested in learning about 21st-century entrepreneurship methods that integrate technology into these business practices. Summing Up: Recommended. Lower- and upper-division undergraduates, faculty, and professionals/practitioners." --CHOICE 

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749463074 May have light shelf wear, unread, new. Please view our store policies for all shipping and condition grades, thank you. Nº de ref. de la librería SKU101931

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Paul Sloane
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Descripción Kogan Page Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. Language: English . Brand New Book. Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way. Nº de ref. de la librería AA99780749463076

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Paul Sloane
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ISBN 10: 0749463074 ISBN 13: 9780749463076
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Descripción Kogan Page Ltd, United Kingdom, 2011. Paperback. Estado de conservación: New. Language: English . Brand New Book. Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind. Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid. With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way. Nº de ref. de la librería AA99780749463076

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Sloane, Paul
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Descripción Kogan Page 3/15/2011, 2011. Paperback or Softback. Estado de conservación: New. A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts. Book. Nº de ref. de la librería BBS-9780749463076

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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749463074 We ship from India. PAPERBACK INTERNATIONAL EDITION Brand New Copy. The ISBN-13 or Cover might be different but content is extactly same. We deliver in 5 - 9 days and actively resolve customer issues. Nº de ref. de la librería 0749463074-ABA

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Descripción Kogan Page, 2017. Paperback. Estado de conservación: New. Never used! This item is printed on demand. Nº de ref. de la librería 0749463074

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Paul Sloane (Ed.)
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ISBN 10: 0749463074 ISBN 13: 9780749463076
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Descripción Kogan Page Limited/Viva Books, 2011. Softcover. Estado de conservación: New. First edition. Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind. Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: ? what open innovation and crowdsourcing are ? how to manage virtual teams and co-create with outsiders ? how to handle legal and IP issues ? how to get started with open innovation in your business ? common mistakes and pitfalls to avoid With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way. Contents: Introduction - The Trend to Open Innovation - Paul Sloane ? What is Open Innovation? - Julian Keith Loren ? Where did Open Innovation come from? ? Multiple facets of Open Innovation ? Open Innovation implementations ? What else is Open Innovation? ? What is Crowdsourcing? - Renee Hopkins ? The history of crowds ? Crowdsourcing can disrupt ? Models for crowdsourcing ? How to crowdsource ? Conclusion ? Open Innovation Typology - Jeffrey Phillips ? Suggestive/Participative ? Suggestive/Invitational ? Directed/Invitational ? Directed/Participative ? Conclusion ? The Importance of a Strategic Approach to Open Innovation - Braden Kelley ? Beyond your four walls ? Should Open Innovation live in R&D or marketing? ? Innovation is social ? A strategic approach to Open Innovation ? A holistic approach to Open Innovation ? Mobilizing for success ? Bringing it all together ? Start at the End - David Simoes-Brown and Roland Harwood ? Measuring shared rewards ? More effective collaborations ? Institutionalizing Open Innovation - Steven Goers PhD ? Making the case ? Defining Open Innovation ? Start small, get focused, build capability, get some wins and then expand ? Institutionalizing Open Innovation ? The Strategic Context for Open Innovation - Andrew Gaule ? Scouting for technology but we need effective communication ? How to focus your innovation efforts ? Leadership Issues and Challenges in the OI World - Matthew Heim ? Common challenges ? Key considerations and best practices to enhance success ? Conclusion ? Motivating the Crowd to Participate in Your Innovation Initiative - Hutch Carpenter ? The goal of the initiative ? Motivations ? Conclusion ? How LG Electronics Is Transforming Itself into an Innovation Company - Christopher J Ryu ? Vision ? Approach ? Brand ? Organizational structure ? Tools ? Process ? Long journey ? Bridging Open Innovation Gaps - Andrea Meyer and Dana Meyer ? External and valuation gaps ? IP Gaps ? Internal gaps ? Conclusion ? Soft Skills for Open Innovation Success - Gail Martino and John Bartolone ? Introduction ? The OI professional soft vs hard skills ? Why it matters ? Soft skills ? Where are these people? ? Summary ? Open Innovation with Customers: Co-creation at Threadless - Frank Piller ? Challenges of identifying what customers want ? Co-creation at Threadless ? When customer co-creation makes sense ? Implementing co-creation ? Introducing Open Innovation at Intuit - Jan Bosch and Petra M Bosch-Sijtsema ? Setting the context ? Internal innovation culture at Intuit ? Introducing OI at Intuit ? Staged model for introducing OI ? Reflection and generalization ? Problem description in Open Problem Solving: How to overcome cognitive a Printed Pages: 240. Nº de ref. de la librería 56536

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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749463074 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.81. Nº de ref. de la librería OTF-Y-9780749463076

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Descripción Kogan Page. PAPERBACK. Estado de conservación: New. 0749463074 *BRAND NEW* Ships Same Day or Next!. Nº de ref. de la librería SWATI2122648110

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Paul Sloane (Ed.)
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Descripción Kogan Page Limited/Viva Books, 2011. Softcover. Estado de conservación: New. First edition. Open innovation and crowdsourcing are among the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing business culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of ideas and people outside your organization to turbocharge your innovation. Failure to embrace these approaches could mean getting left behind. Written by an international team of the most eminent thinkers, writers and practitioners in the field, it explains: • what open innovation and crowdsourcing are • how to manage virtual teams and co-create with outsiders • how to handle legal and IP issues • how to get started with open innovation in your business • common mistakes and pitfalls to avoid With corporate case studies and best-practice advice, A Guide to Open Innovation and Crowdsourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations and overcome the practical difficulties that lie in the way. Contents: Introduction - The Trend to Open Innovation - Paul Sloane • What is Open Innovation? - Julian Keith Loren • Where did Open Innovation come from? • Multiple facets of Open Innovation • Open Innovation implementations • What else is Open Innovation? • What is Crowdsourcing? - Renee Hopkins • The history of crowds • Crowdsourcing can disrupt • Models for crowdsourcing • How to crowdsource • Conclusion • Open Innovation Typology - Jeffrey Phillips • Suggestive/Participative • Suggestive/Invitational • Directed/Invitational • Directed/Participative • Conclusion • The Importance of a Strategic Approach to Open Innovation - Braden Kelley • Beyond your four walls • Should Open Innovation live in R&D or marketing? • Innovation is social • A strategic approach to Open Innovation • A holistic approach to Open Innovation • Mobilizing for success • Bringing it all together • Start at the End - David Simoes-Brown and Roland Harwood • Measuring shared rewards • More effective collaborations • Institutionalizing Open Innovation - Steven Goers PhD • Making the case • Defining Open Innovation • Start small, get focused, build capability, get some wins and then expand • Institutionalizing Open Innovation • The Strategic Context for Open Innovation - Andrew Gaule • Scouting for technology but we need effective communication • How to focus your innovation efforts • Leadership Issues and Challenges in the OI World - Matthew Heim • Common challenges • Key considerations and best practices to enhance success • Conclusion • Motivating the Crowd to Participate in Your Innovation Initiative - Hutch Carpenter • The goal of the initiative • Motivations • Conclusion • How LG Electronics Is Transforming Itself into an Innovation Company - Christopher J Ryu • Vision • Approach • Brand • Organizational structure • Tools • Process • Long journey • Bridging Open Innovation Gaps - Andrea Meyer and Dana Meyer • External and valuation gaps • IP Gaps • Internal gaps • Conclusion • Soft Skills for Open Innovation Success - Gail Martino and John Bartolone • Introduction • The OI professional soft vs hard skills • Why it matters • Soft skills • Where are these people? • Summary • Open Innovation with Customers: Co-creation at Threadless - Frank Piller • Challenges of identifying what customers want • Co-creation at Threadless • When customer co-creation makes sense • Implementing co-creation • Introducing Open Innovation at Intuit - Jan Bosch and Petra M Bosch-Sijtsema • Setting the context • Internal innovation culture at Intuit • Introducing OI at Intuit • Staged model for introducing OI • Reflection and generalization • Problem description in Open Problem Solving: How to overcom. Nº de ref. de la librería 56536

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